Product Marketing Lead - Fintech Growth & GTM

Possible; Seattle (WA); Hybrid; USD 188,000 - 210,000; Full time

Job summary

Possible Finance is seeking a Product Marketing Lead to drive competitive intelligence, pricing strategy, and GTM for a multi-product fintech platform. You will shape positioning, messaging, and the overall product roadmap with cross-functional teams including CMO, CPO, and CEO.

You’ll lead end-to-end go-to-market for new products, partner with User Research, and translate insights into compelling customer narratives and ownership-driven initiatives.

Qualifications

• 8+ years of product marketing experience, including leadership in GTM
• Proven track record in customer research, competitive intel, and end-to-end GTM
• Experience with B2C app or subscription models, fintech preferred

Responsibilities

• Build and scale a competitive intelligence program across trends, competitors, pricing, features, and go-to-market activities.
• Define product tiering, pricing, packaging, and positioning for existing and new offerings.
• Influence product strategy, positioning, and roadmap prioritization with market insights.
• Define and drive positioning, messaging, and promotions for the platform and products.
• Own end-to-end go-to-market for new products and features, from insights to launch execution.
• Collaborate with User Research to align research objectives with product decisions.

Skills

Competitive intelligence

Pricing strategy

Go-to-market

Positioning & messaging

Product adoption & retention

Data-driven decision making

Tools

Sigma

Amplitude

Databricks

FullStory

Job description

Possible Finance is seeking a Product Marketing Lead to drive competitive intelligence, pricing strategy, and GTM for a multi-product fintech platform. You will shape positioning, messaging, and the overall product roadmap with cross-functional teams including CMO, CPO, and CEO.

You’ll lead end-to-end go-to-market for new products, partner with User Research, and translate insights into compelling customer narratives and ownership-driven initiatives.