Fintech Marketing Lead — Strategy & Growth

Experian; Costa Mesa (CA); Hybrid; USD 137,000 - 247,000; Full time

Benefits offered by this job

Uncapped commission

Medical, dental, vision, 401K

Flexible work environment

Flexible time off

Job summary

Experian, based in Costa Mesa, California, is seeking an experienced senior marketing leader to drive strategy and multi-channel campaigns for Fintech markets. You will align cross-functional teams, translate insights into actionable plans, and measure outcomes to impact growth.

The role reports to the Senior Director of Vertical Marketing and Operations and emphasizes collaboration, strategic planning, and program execution across channels, including events, content, and partnerships.

Qualifications

• 10+ years of experience in marketing, market strategy, product marketing, or a related field.
• Bachelor's degree in marketing, business, communications, or a related field.
• Experience executing integrated marketing strategies and campaigns.
• Experience in complex programs from strategy through execution.
• Experience with positioning, messaging, content development, audience segmentation, and campaign measurement.
• Experience collaborating with partners to build understanding in a matrixed organization.
• Experience communicating both written and verbally with partners including senior leaders.
• Experience connecting marketing activities to goals and measurable outcomes.

Responsibilities

• Lead the development of marketing strategy and annual plans for an assigned market, aligning priorities to goals and growth opportunities.
• Monitor market conditions, customer needs, industry trends, and competitive dynamics to identify opportunities and inform marketing decisions.
• Translate market insights into clear positioning, messaging, content, sales enablement, and integrated marketing programs.
• Lead cross-channel marketing campaigns from concept through execution, measurement, and optimization.
• Build agreement across team members, influence priorities, and guide programs that advance market goals.
• Develop recommendations for marketing investments, including events, partnerships, content, and market engagement opportunities.
• Monitor program performance and growth, using data and partner feedback to improve effectiveness and demonstrate results.
• Be a subject matter resource for the assigned market, strengthening internal understanding of market dynamics and messaging.

Skills

Marketing strategy

Campaign management

Cross-functional collaboration

Analytics

Messaging

Education

Bachelor's degree

Tools

Marketing automation

Campaign analytics

Job description

Experian, based in Costa Mesa, California, is seeking an experienced senior marketing leader to drive strategy and multi-channel campaigns for Fintech markets. You will align cross-functional teams, translate insights into actionable plans, and measure outcomes to impact growth.

The role reports to the Senior Director of Vertical Marketing and Operations and emphasizes collaboration, strategic planning, and program execution across channels, including events, content, and partnerships.