Fintech Data-Driven Marketing Solutions Executive

Equifax, Inc.; Atlanta (GA); On-site; USD 134,000 - 160,000; Full time

Job summary

Equifax, Inc. is seeking a Solution Sales Executive for the Data-Driven Marketing (DDM) team within US Information Solutions. You will act as a domain expert for Fintech accounts, architecting data-driven marketing solutions and aligning ROI with client goals.

You will drive GTM strategies, demonstrate value to senior leaders, and partner with cross-functional teams to expand partnerships. Expect 40–50% travel and a focus on measurable business outcomes.

Qualifications

• Bachelor's degree in a related field or equivalent experience.
• 7–10+ years in data licensing, analytics platforms, or marketing data sales with Fintech focus.
• Proven ability to develop executive business cases and ROI models.
• Experience in pre-sales engineering or solution sales.
• Excellent verbal and written communication with client discovery and proposals.

Responsibilities

• Advise fintech accounts as a DDM domain expert and sales advisor for complex, configurable solutions.
• Lead development of compelling value propositions and ROI-aligned GTM plans.
• Engage with C-suite executives to discuss market challenges and best practices.
• Prescribe tailored DDM offerings using AI insights and data trends.
• Translate customer requirements into deployable marketing solutions across channels.
• Collaborate with Account Executives and Legal/Compliance during pre-sales and contracting.
• Maintain Salesforce opportunity updates and contribute to strategic growth initiatives.
• Travel approximately 40–50% as needed.

Skills

Domain expertise

Sales acumen

ROI modeling

Pre-Sales

Executive engagement

Education

Bachelor's degree

Tools

Salesforce

Job description

Equifax, Inc. is seeking a Solution Sales Executive for the Data-Driven Marketing (DDM) team within US Information Solutions. You will act as a domain expert for Fintech accounts, architecting data-driven marketing solutions and aligning ROI with client goals.

You will drive GTM strategies, demonstrate value to senior leaders, and partner with cross-functional teams to expand partnerships. Expect 40–50% travel and a focus on measurable business outcomes.