Field Sales Representative - Biltright Turf

The DG Company | Managing Turf Distributors and Biltright Turf; Salt Lake City (UT); Remote; USD 80,000 - 360,000; Full time

Benefits offered by this job

Mileage reimbursement

Phone allowance

PTO

Paid holidays

Healthcare

Vision

Dental

401k

Remote work in downtime

Job summary

Biltright Turf is hiring a Field Sales professional to own a region with the Home Depot and Lowe’s networks. You’ll close in-home, book appointments, measure yards with tech, and price and close deals on-site for turf projects.

You’ll manage a pipeline, exceed weekly targets, and receive mileage and phone allowances, PTO, and benefits. Commission-only with remote flexibility when not in yards.

Qualifications

• In-home closing experience at kitchen table, asking for the order.
• Big-ticket deals typically $5k and up with one-call close.
• Built own pipeline, not just handed leads.
• Territory mindset similar to owning a store.
• Valid license and insured vehicle required.

Responsibilities

• Own and manage your region; be accountable for results.
• Work with Home Depot and Lowe's in-store days to generate leads.
• Prospect, quote, and close at the yard/house, guiding customers end-to-end.
• Use technology to measure yards; focus on conversations over arithmetic.
• Track own metrics like sits, close rate, and average ticket.

Skills

In-home closing

Big-ticket sales

Self-generation pipeline

Territory ownership mindset

License

Insured vehicle

Tablet competence

Job description

BILTRIGHT TURF · NOW HIRING

Wanted: Someone Who Runs a Territory Like They Own It

Field Sales — Biltright Turf

Let’s skip the part where I tell you this is an “exciting opportunity.” Here’s what it actually is.

You get a region. Home Depot and Lowe’s stores in it. Leads that come in already knowing they want turf and already knowing it isn’t cheap. And a company that has spent years building the thing you get to sell — 4.95 stars across 500-plus reviews, a 25‑year warranty in writing, no‑seams guaranteed, dirt to turf in under two weeks.

Then you go run it.

Nobody is going to check on you.

You’ll get trained on our product, our pricing, our process, and our install standards. Thoroughly. After that, you come to us when you need something. We’ll be there fast. But we’re not coming to find you.

And if your numbers slip, you put the meeting on the calendar. You show up and walk us through what you’ve already changed and what it’s doing — not what you’re planning to do. We’ll help with anything you ask for. We won’t chase you for a plan.

The bar

Our average sale is $9,204.

Ten appointments a week is the minimum. Twenty is the goal.

Forty percent close rate is the expectation, not something to aim for.

If 40% sounds like a stretch goal to you, we’re not the right fit.

The money

Ten percent of contract value. It drops to 8% when you discount, so protect your price and keep your rate. That’s the whole schedule — no tiers to decode, no accelerators that never trigger.

Here’s the arithmetic on 48 working weeks:

• Minimum — 10 appointments per week, 40% close rate: 4 annual contracts, $1,767,000 value, $177,000 commission.
• Goal — 20 appointments per week, 40% close rate: 8 annual contracts, $3,534,000 value, $353,000 commission.

Four and a half jobs a week puts you over $200k. Eight puts you north of $350k.

This is commission only.

Best news you’ll hear this week, or a dealbreaker. Either answer is fine — just know it now.

Mileage reimbursed. Fifty bucks a month for your phone. 80 hours PTO, paid holidays, healthcare, vision, dental, 401k. Flexible, and remote when you’re not standing in somebody’s backyard.

What you’d own

Your region. Not a territory somebody assigns you leads in. A region you’re accountable for.

The dealer relationship. Home Depot and Lowe’s send us the majority of our volume. The reps who win here don’t sit and wait for that — they’re in the stores working table days, talking to anyone who walks past with a question about their yard, and booking their own open time on the floor. A single good table day fills a week. When leads get thin, that’s the fastest lever you have, and it’s yours to pull. If your answer to a slow week is to email your manager, this is the wrong seat.

The appointment, start to finish. Roll up. Walk the yard. Photograph it. Design it while they watch. Price it. Close it.

And no, you don’t need a tape measure or a geometry refresher. We have technology that makes measuring easy. Your job is the conversation, not the arithmetic.

Your own numbers. Sit rate, close rate, average ticket. You’ll see them every Monday, same as we do.

You must have

• In‑home closing experience. Sitting at someone’s kitchen table, looking them in the eye, asking for the order. We’re not teaching you how to sell.
• Big‑ticket track record. $5k and up, in the home, one‑call close.
• Self‑generation. You’ve built your own pipeline before, not just worked a lead list. If you’ve done dealer, retail‑partner, or big‑box programs, say so up front.
• Territory mentality. You think about your region the way an owner thinks about a store.
• The obvious stuff. Valid license. Insured vehicle that starts. Tablet competence without calling your kid.
• Character. This industry has a reputation. We built this company being the opposite of it. Clients first, commission second — and yes, we can tell the difference in about ten minutes.

Bonus: landscape, hardscape, lighting, etc.

Don’t bother if

• You need a manager to keep you moving.
• You want us to teach you how to sell.
• “Self‑generate” sounds like something that should be somebody else’s job.
• You’ve only ever worked leads somebody handed you.
• Ten appointments a week sounds like a lot.
• Discounting is your closing tool.
• Commission‑only is a dealbreaker. Say so now, no hard feelings.
• You skipped the subject line.

Biltright was built on doing it right in an industry famous for not. Biggest commercial job, smallest residential yard, same standard.

If you’re the closer I’m describing, you already know it.

Prove it.