Field Sales Representative - Biltright Turf

The DG Company | Managing Turf Distributors and Biltright Turf; Orange (CA); On-site; USD 150,000 - 350,000; Full time

Job summary

Biltright Turf is hiring for Field Sales. You’ll own a region, work inside Home Depot and Lowe’s stores, and sell turf with a proven process and fast install standards.

You’ll be trained on product, pricing, and our install expectations, then go live in the field. Ten appointments a week is the minimum; 40% close rate; average sale about $9,204. This is commission-only with earnings tied to contract value.

Qualifications

• In-home closing experience at kitchen table with customers.
• Track record of high-value sales (5k+ per sale).
• Self-generated sales pipeline with dealer/retail/big-box exposure.
• Territory ownership mentality and accountability.
• Valid driver's license and insured vehicle.
• Proficiency with tablets and mobile tools for on-site work.

Responsibilities

• Own your regional territory and drive business growth.
• Engage in Home Depot and Lowe’s stores and convert leads on-site.
• Maintain a robust prospecting pace: target ≥10 appointments weekly.
• Present design, pricing, and install options; close deals end-to-end.

Skills

In-home closing

Big-ticket sales

Self-generation

Territory mindset

Valid license

Insured vehicle

Tablet proficiency

Pipeline building

Job description

BILTRIGHT TURF · NOW HIRING

Wanted: Someone Who Runs a Territory Like They Own It

Field Sales — Biltright Turf

Let's skip the part where I tell you this is an "exciting opportunity." Here’s what it actually is.

You get a region. Home Depot and Lowe's stores in it. Leads that come in already knowing they want turf and already knowing it isn't cheap. And a company that has spent years building the thing you get to sell — 4.95 stars across 500-plus reviews, a 25-year warranty in writing, no-seams guaranteed, dirt to turf in under two weeks.

Then you go run it.

Nobody is going to check on you.

You’ll get trained on our product, our pricing, our process, and our install standards. Thoroughly. After that, you come to us when you need something. We’ll be there fast. But we’re not coming to find you.

And if your numbers slip, you put the meeting on the calendar. You show up and walk us through what you’ve already changed and what it’s doing — not what you’re planning to do. We’ll help with anything you ask for. We won’t chase you for a plan.

The bar

Our average sale is $9,204.

Ten appointments a week is the minimum. Twenty is the goal.

Forty percent close rate is the expectation, not something to aim for.

If 40% sounds like a stretch goal to you, we’re not the right fit.

The money

Ten percent of contract value. It drops to 8% when you discount, so protect your price and keep your rate. That's the whole schedule — no tiers to decode, no accelerators that never trigger.

Here’s the arithmetic on 48 working weeks:

• Minimum – 10 appts, 40%: 4 annual contracts, $1,767,000 at 10%, $177,000 commission.
• Goal – 20 appts, 40%: 8 annual contracts, $3,534,000 at 10%, $353,000 commission.

Four and a half jobs a week puts you over $200k. Eight puts you north of $350k.

This is commission only. Best news you’ll hear this week, or a dealbreaker. Either answer is fine — just know it now.

What you’d own

Your region. Not a territory somebody assigns you leads in. A region you’re accountable for.

The dealer relationship. Home Depot and Lowe’s send us the majority of our volume. The reps who win here don’t sit and wait for that — they’re in the stores working table days, talking to anyone who walks past with a question about their yard, and booking their own open time on the floor. A single good table day fills a week. When leads get thin, that’s the fastest lever you have, and it’s yours to pull. If your answer to a slow week is to email your manager, this is the wrong seat.

The appointment, start to finish. Roll up. Walk the yard. Photograph it. Design it while they watch. Price it. Close it.

And no, you don’t need a tape measure or a geometry refresher. We have technology that makes measuring easy. Your job is the conversation, not the arithmetic.

Your own numbers. Sit rate, close rate, average ticket. You’ll see them every Monday, same as we do.

You must have

• In-home closing experience. Sitting at someone’s kitchen table, looking them in the eye, asking for the order. We’re not teaching you how to sell.
• Big-ticket track record. $5k and up, in the home, one-call close.
• Self-generation. You’ve built your own pipeline before, not just worked a lead list. If you’ve done dealer, retail-partner, or big-box programs, say so up front.
• Territory mentality. You think about your region the way an owner thinks about a store.
• The obvious stuff. Valid license. Insured vehicle that starts. Tablet competence without calling your kid.
• Character. This industry has a reputation. We built this company being the opposite of it. Clients first, commission second — and yes, we can tell the difference in about ten minutes.

Bonus: landscape, hardscape, lighting, etc.

Don’t bother if

• You need a manager to keep you moving.
• You want us to teach you how to sell.
• "Self-generate" sounds like something that should be somebody else’s job.
• You’ve only ever worked leads somebody handed you.
• Ten appointments a week sounds like a lot.
• Discounting is your closing tool.
• Commission-only is a dealbreaker. Say so now, no hard feelings.
• You skipped the subject line.

Biltright was built on doing it right in an industry famous for not. Biggest commercial job, smallest residential yard, same standard. If you’re the closer I’m describing, you already know it. Prove it.