Field Sales & Merchandiser: Grow Retail Accounts

Cordialsa USA; Buffalo (NY); On-site; USD 42,000 - 66,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

401(k) with company match

Life insurance

Paid time off (PTO)

Employee referral program

Job summary

Cordialsa USA is seeking a Sales Representative & Merchandiser to drive sales growth and ensure execution across assigned Buffalo, NY accounts. You will blend field sales, merchandising, and account management to optimize product availability and visibility, working closely with store personnel to identify opportunities and execute promotions.

The role requires strong communication, independent work habits, and travel within a defined territory.

Qualifications

• High school diploma or GED required; college coursework or degree preferred.
• Minimum 2 years of experience in sales, merchandising, or retail, preferably in CPG.
• Experience in Direct-Store-Delivery (DSD) is a plus.
• Bilingual in English and Spanish preferred.
• Excellent communication and interpersonal skills.
• Ability to work independently and manage time effectively in the field.

Responsibilities

• Manage the assigned territory and conduct daily store visits according to routes and schedules.
• Drive sales volume by identifying growth opportunities and supporting promotional programs.
• Build and maintain strong relationships with store managers and key decision-makers.
• Ensure product availability through shelf restocking and inventory rotation.
• Execute merchandising standards, planograms, and POS placement.
• Verify pricing accuracy and promotional execution in-store.
• Report out-of-stock items, returns, and inventory discrepancies.
• Maintain records of store visits and sales metrics using company tools.
• Identify new business opportunities and assist with onboarding new accounts.

Skills

Sales experience

Merchandising

Bilingual English/Spanish

Excellent communication

Time management

Education

High school diploma or GED

Job description

Cordialsa USA is seeking a Sales Representative & Merchandiser to drive sales growth and ensure execution across assigned Buffalo, NY accounts. You will blend field sales, merchandising, and account management to optimize product availability and visibility, working closely with store personnel to identify opportunities and execute promotions.

The role requires strong communication, independent work habits, and travel within a defined territory.