Sales Representative Merchandiser

Cordialsa USA; Buffalo (NY); On-site; USD 42,000 - 66,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

401(k) with company match

Life insurance

Paid time off (PTO)

Employee referral program

Job summary

Cordialsa USA is seeking a Sales Representative & Merchandiser to drive sales growth and ensure execution across assigned Buffalo, NY accounts. You will blend field sales, merchandising, and account management to optimize product availability and visibility, working closely with store personnel to identify opportunities and execute promotions.

The role requires strong communication, independent work habits, and travel within a defined territory.

Qualifications

• High school diploma or GED required; college coursework or degree preferred.
• Minimum 2 years of experience in sales, merchandising, or retail, preferably in CPG.
• Experience in Direct-Store-Delivery (DSD) is a plus.
• Bilingual in English and Spanish preferred.
• Excellent communication and interpersonal skills.
• Ability to work independently and manage time effectively in the field.

Responsibilities

• Manage the assigned territory and conduct daily store visits according to routes and schedules.
• Drive sales volume by identifying growth opportunities and supporting promotional programs.
• Build and maintain strong relationships with store managers and key decision-makers.
• Ensure product availability through shelf restocking and inventory rotation.
• Execute merchandising standards, planograms, and POS placement.
• Verify pricing accuracy and promotional execution in-store.
• Report out-of-stock items, returns, and inventory discrepancies.
• Maintain records of store visits and sales metrics using company tools.
• Identify new business opportunities and assist with onboarding new accounts.

Skills

Sales experience

Merchandising

Bilingual English/Spanish

Excellent communication

Time management

Education

High school diploma or GED

Job description

Description

The Sales Representative & Merchandiser is responsible for driving sales growth and ensuring execution across assigned accounts. This position combines sales, merchandising, and account management to optimize product availability, visibility, and performance. Working closely with store personnel, the representative will identify growth opportunities, place orders, execute promotional initiatives, and maintain display standards in accordance with company guidelines.

PRIMARY RESPONSIBILITIES

• Manage the assigned territory and conduct daily store visits according to established routes and schedules.
• Drive sales volume by identifying growth opportunities, recommending order quantities, and supporting promotional programs.
• Build and maintain strong business relationships with store managers and key decision-makers.
• Ensure product availability through efficient shelf restocking, backroom management, and proper inventory rotation.
• Execute merchandising standards, including planogram compliance, secondary displays, and point-of-sale (POS) placement.
• Verify pricing accuracy, promotional execution, and overall product condition in-store.
• Report out-of-stock items, returns, and inventory discrepancies.
• Maintain accurate and timely records of store visits, activities, and sales metrics using company reporting tools.
• Identify new business opportunities within the territory and assist with onboarding new accounts as needed.
• Adhere to all company policies, operating procedures, and safety guidelines.
• Availability to travel. All travels will be scheduled in advance, and approved business travel expenses will be reimbursed by the company.

QUALIFICATIONS & SKILLS

• High school diploma or GED required; college coursework or degree preferred.
• Minimum of 2 years of experience in sales, merchandising, or retail, preferably in the CPG (Consumer Packaged Goods) industry.
• Experience in a Direct-Store-Delivery (DSD) environment is a plus.
• Bilingual in English and Spanish preferred.
• Excellent communication and interpersonal skills.
• Ability to work independently and manage time effectively in the field.
• Highly organized with strong attention to detail.
• Proactive mindset with strong problem-solving abilities.
• Physical ability to lift up to 25 lbs. regularly and up to 50 lbs. occasionally.
• Adaptable and comfortable working in a fast-paced field environment.

SCHEDULE

• Monday to Friday
• 8:00 AM – 5:00 PM

BENEFITS

• Health insurance
• Dental insurance
• Vision insurance
• 401(k) with company match
• Life insurance
• Paid time off (PTO)
• Employee referral program

Requirements

• Valid driver's license, reliable vehicle, and proof of auto insurance.
• Ability to travel daily throughout the assigned territory.
• Authorized to work in the United States.
• Position is primarily based in Buffalo, NY, covering daily local store routes.
• Occasional travel to nearby markets (including Rochester, Syracuse, and Utica, NY) may be required based on business needs.