Field Marketing Specialist - Los Angeles

Beam Suntory Inc; Los Angeles (CA); On-site; USD 80,000 - 95,000; Full time

Job summary

An established industry player seeks a dynamic Field Marketing Specialist to lead local activations and events in Los Angeles. In this exciting role, you'll leverage your passion for the spirits industry to execute impactful marketing programs, manage budgets, and build relationships with key stakeholders. With a focus on creativity and innovation, you'll play a vital role in enhancing brand visibility and driving growth. Join a company that values diversity and inclusion, where your contributions will be recognized and celebrated. If you're ready to unleash your potential and make a significant impact, this opportunity is for you!

Benefits

Annual Bonus

401K Match

Profit Sharing

Medical Benefits

Wellness Benefits

Qualifications

• 2+ years of experience in the spirits industry, preferably on premise.
• Strong project management and organizational skills are essential.

Responsibilities

• Lead local implementation of experiential programs and events.
• Manage budgets and track program spends for activations.
• Build relationships with distributors and influencers to enhance brand presence.

Skills

Project Management

Organizational Skills

Event Activation

Budget Management

Communication Skills

Problem-Solving

Relationship Building

Education

Bachelor's Degree in Advertising, Marketing, or Communications

Tools

Microsoft Office

PowerPoint

Excel

Job description

Field Marketing Specialist - Los Angeles

At Suntory Global Spirits, we craft spirits of the highest quality and deliver brilliant experiences to people around the world. Suntory Global Spirits has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Suntory Global Spirits is a place where you can come Unleash your Spirit by making an impact each and every day.

The Field Marketing Specialist - Los Angeles focus is to help lead local activation/execution of national experiential programs and local sampling & events -- as well as track and report across all program elements. In this role, you apply your knowledge of and passion for on- and off premise programs to deliver outstanding results that exceed expectations. You have knowledge of the spirits category in your market and use this experience to grow relationships, build the brand, manage special events and support other marketing activities. You have outstanding organizational skills and have the ability to manage multiple programs and track progress throughout.

Role Responsibilities

1. Lead the local implementation of national experiential platforms and local events/sampling
2. Help implement and activate brand building programs (on/off premise and events)
3. Track and manage budgets and programming spends specific to experiential and local activation
4. Provide lead administrative support for creating and managing program recaps, timelines, general market overview reports, PPT deck creation and budget/project tracking
5. Develop and facilitate product training initiatives on core brands to customers, consumers and trade
6. Manage on-site vendors including catering, mixologists and other contractors
7. Build and leverage positive relationships with distributors, trade, influencers and accounts to build brands among target audiences, achieve growth and perform against KPIs
8. Actively seek out and recommend new potential opportunities for the brand(s) and identify target accounts
9. Manage, coach and develop agency and trade staff, providing clear expectations and goals related to activations and brand standards
10. Implement and analyze reporting, program metrics and KPIs that measure adoption and effectiveness
11. Support the successful execution of local marketing and sales initiatives
12. Partner and support the field marketing teams in continuing to develop current relationships in the marketplace
13. Manage utilization and storage of assets
14. Manage reporting from agency and create recaps on programs, suggest improvements or changes

Qualifications

1. Must be 21 years of age
2. Minimum 2 years proven experience in spirits industry, on premise preferred
3. Previous experience in event and onsite activation required
4. Experience in Multi-Cultural Marketing or Sales
5. Exceptional project management and organizational skills
6. Strong skillset with Microsoft Office, with emphasis on PPT and Excel
7. Bachelor’s degree, preferred in advertising, marketing, communications or related field
8. Extensive knowledge of local spirits market including local and state laws preferred
9. In-depth understanding of the three-tier system preferred
10. Ability to manage multiple priorities within assigned timelines and deadlines
11. Proficient in Microsoft Excel, Word, PowerPoint, Outlook and web-based reporting tools
12. Own transportation, clean driving record and proof of auto insurance
13. Outgoing self-starter with excellent problem-solving abilities
14. Previous experience in a Brand Ambassador, Portfolio Manager or Field Activation Specialist role
15. Exceptional written, verbal and presentation skills
16. Strong budget management skills

The salary range for this role, based in Los Angeles, CA, is $80,000 to $95,000, along with an annual bonus, 401K match, profit sharing, and medical and wellness benefits. The salary range is commensurate with the candidate’s location, experience, and skillset. The range will vary if outside of this location.

At Suntory Global Spirits, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Suntory Global Spirits is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant’s skills and experience.