Product Marketing Specialist

Samyang America, Inc.; Brea (CA); On-site; USD 56,000 - 84,000; Full time

Job summary

Samyang America, Inc. is looking for a motivated Product Marketing Specialist to support product launches and market strategies in the U.S. This role involves conducting research, collaborating with teams, and driving product awareness. Ideal candidates will have a degree in marketing and experience in consumer goods, with bilingual skills in Korean highly preferred.

Benefits

100% Employer Paid Benefits (Medical, Dental, Vision)

401K with Company Match

PTO Day for Company Anniversary

Monthly Meal Allowance

Monthly Cell Phone Allowance

Bi-Monthly Catered Lunches

Fully Stocked Snack & Cereal Bar

Qualifications

• Bachelor’s degree in Marketing, Advertising or Business required.
• 2-3 years of experience in consumer-packaged goods.
• Bilingual in Korean is a must.

Responsibilities

• Assist in product launch initiatives and campaigns.
• Conduct market and consumer research.
• Analyze sales data for product optimization.

Skills

Analytical skills

Problem-solving skills

Communication

Collaboration

Bilingual in Korean

Education

Bachelor’s degree in Marketing, Advertising or Business

Job description

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This range is provided by Samyang America, Inc.. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$56,000.00/yr - $84,000.00/yr

Samyang America is seeking a motivated and detail-oriented individual to join our growing team as a Product Marketing Specialist. In this role, you will play a key part in supporting the development and execution of go-to-market strategies for new product launches - driving awareness, demand, and adoption across the U.S. market.

You will conduct consumer and market research, help shape product direction, and collaborate with both HQ and internal stakeholders to bring exciting new products to life. This is a great opportunity to be part of an innovative, fast-paced team with a passion for delivering high-quality food products to consumers.

Responsibilities:

• Assist in the development and execution of product launch initiatives and campaigns to drive awareness, demand, and adoption of new products or product lines. This includes developing go-to-market strategy, launch plan, and defining metrics to track success.
• Conduct market and consumer research to identify the needs, pain points and preferences of potential and existing consumers.
• Define and prioritize product features, enhancements, and improvements based on market feedback and business goals.
• Analyze sales data and market performance to make informed decisions on product portfolio optimization.
• Collaborate with HQ partners and internal stake holders to align on product sample taste testing, consumer research, launch timeline and design process to ensure successful product launch.
• Perform other duties as assigned.

Qualifications:

• Bachelor’s degree in Marketing, Advertising or Business.
• At least 2-3 years of experience with a consumer-packaged goods company.
• Strong analytical and problem-solving skills.
• Effective communication and collaboration abilities to work across different teams.
• Bilingual in Korean is a must.
• 100% Employer Paid Benefits (Medical, Dental, Vision)
• 401K with Company Match
• PTO Day for Company Anniversary
• Monthly Meal Allowance
• Monthly Cell Phone Allowance
• Bi-Monthly Catered Lunches
• Fully Stocked Snack & Cereal Bar

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Project Management, Product Management, and Marketing

• Industries

  Food and Beverage Services, Retail, and Technology, Information and Media

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Inferred from the description for this job

401(k)

Medical insurance

Vision insurance

Disability insurance

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