Field Marketing Specialist

Ladders; United States; Remote; USD 100,000 - 120,000; Full time

Benefits offered by this job

Healthcare benefits

401(k) plan with company match

Bonuses and incentives

Job summary

Ladders is seeking a Field Marketing Specialist to drive regional and field marketing efforts for a leader in Enterprise Technology. The role blends onsite event execution with virtual event coordination, social promotion, and CRM data management to help sales teams convert engagement into pipeline.

You will partner with sales and marketing to ensure a polished attendee experience and strong follow-through, with remote work options and occasional travel for events.

Qualifications

• Bachelor's degree in Marketing, Communications, Business or related field.
• 3–5 years in marketing support, event coordination, social media, or sales ops, preferably B2B SaaS/enterprise tech.
• Hands-on with LinkedIn, X and social scheduling tools; familiarity with HubSpot and data enrichment platforms like ZoomInfo.
• Experience with virtual event platforms such as Zoom Webinars.

Responsibilities

• Assist onsite operations at trade shows and regional events, including booth setup and vendor coordination.
• Manage logistics for virtual events, including registration and backend support during broadcasts.
• Prepare and assist with onsite lead capture tools for seamless registration and data collection.
• Coordinate pre-event promotional campaigns to drive attendance and organize email invite lists.
• Execute live social media posts and engage with attendees during events.
• Process attendee lists for CRM upload immediately following events.
• Work with sales teams to monitor lead status and ensure timely follow-ups.

Skills

Event coordination

Social media management

Lead generation support

Sales operations

Education

Bachelor's degree in Marketing/Communications/Business

Tools

HubSpot

ZoomInfo

Zoom Webinars

LinkedIn

Excel/Google Sheets

Job description

For our client, we are seeking a Field Marketing Specialist to join the team of a leader in the Enterprise Technology space.

This role will support regional and field marketing efforts that drive event attendance, lead capture, and post-event follow-up across a fast-paced B2B environment.

The position blends onsite event execution with virtual event coordination, social promotion, and CRM data management to help sales teams convert engagement into actionable pipeline.

You will partner closely with sales, marketing, and event stakeholders to ensure a polished attendee experience and strong operational follow-through.

Location: Remote

Compensation: $100,000 – $120,000 annually

Responsibilities

• Assist with onsite operations at trade shows and regional events, including booth setup and vendor coordination
• Manage logistics for virtual events, including registration and backend support during broadcasts
• Prepare and assist with onsite lead capture tools for seamless registration and data collection
• Coordinate pre-event promotional campaigns to drive attendance and organize email invite lists
• Execute live social media posts and engage with attendees during events
• Process attendee lists for CRM upload immediately following events
• Work with sales teams to monitor lead status and ensure timely follow-ups

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or a related technical field
• 3-5 years of experience in marketing support, event coordination, social media management, or sales operations, preferably in B2B SaaS or enterprise technology
• Hands-on experience with LinkedIn, X, and social scheduling tools
• Practical knowledge of HubSpot and familiarity with data enrichment platforms like ZoomInfo
• Experience with virtual event platforms such as Zoom Webinars
• Proficiency in Microsoft Excel or Google Sheets for data management
• Willingness to travel 20-30% for onsite event support

Benefits

• Access to healthcare, life insurance, and disability benefits
• 401(k) plan with company match
• Opportunities for annual bonuses and sales incentives

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.