Field Marketing Specialist

Birdeye; United States; Remote; USD 65,000 - 105,000; Full time

Job summary

Birdeye is seeking a Field Marketing Specialist to drive pipeline through in-person hosted events across the Central and Western U.S. The role is hands-on and requires close collaboration with Sales to drive registrations and pre-event meetings, ensuring senior decision-makers attend.

You will own end-to-end event planning, budgeting, vendor management and post-event reporting, working with RevOps, Design, Product Marketing and Customer Marketing to maximize attendance and pipeline impact.

Qualifications

• 2–4 years of field marketing or B2B marketing experience.
• Experience planning and executing in-person regional hosted or executive events.
• Experience collaborating with Sales to support pipeline generation.
• Strong project management and organizational skills across multiple events.
• Experience managing event budgets, vendors, and logistics.
• Excellent communication, attention to detail, and ability to work independently.
• Familiarity with Salesforce or Marketo is a plus.

Responsibilities

• Own regional hosted events end-to-end, including planning, budgeting, vendor management, logistics, on-site execution and post-event reporting.
• Partner with Sales to align events with target accounts and pipeline priorities.
• Develop and execute targeted outreach to drive registrations, attendance, and pre-event meetings.
• Monitor registrations and maximize attendance from priority accounts.
• Coordinate with RevOps, Design, Product Marketing and Customer Marketing teams.
• Track and report on event performance: registrations, attendance, meetings booked, pipeline and revenue impact.
• Maintain event trackers, timelines, budgets and post-event recaps.
• Support broader field marketing programs, including trade shows and partner activations.

Skills

Field marketing

Event planning

Sales collaboration

Budget management

Project management

Communication

Salesforce/Marketo experience

Tools

Salesforce

Marketo

Job description

About the Role

Birdeye is looking for a Field Marketing Specialist to drive pipeline through high-impact, in-person hosted events across the Central and Western U.S.

This is a hands-on, individual contributor role focused on planning and executing regional events that bring together senior decision-makers from our target accounts. You'll work closely with Sales to drive registrations, support targeted outreach, secure pre-event meetings, and ensure we're getting the right prospects in the room.

We're looking for someone who's organized, proactive, and comfortable managing multiple events at once, with a clear understanding of how field marketing contributes to pipeline and revenue.

Key Responsibilities

• Own regional hosted events end-to-end, from event planning, budgeting, vendor management, and logistics to on-site execution and post-event reporting.
• Partner closely with Sales to align events with target accounts and pipeline priorities.
• Develop and execute targeted outreach strategies to drive qualified registrations, attendance, and pre-event meetings.
• Monitor registration progress and work with Sales to maximize attendance from priority accounts.
• Coordinate with internal teams, including RevOps, Design, Product Marketing, and Customer Marketing.
• Track and report on event performance, including registrations, attendance, meetings booked, pipeline generated, and revenue impact.
• Maintain organized event trackers, timelines, budgets, and post-event recaps.
• Support broader field marketing programs as needed, including trade shows, sponsored events, and partner activations.

What We're Looking For

• 2–4 years of experience in field marketing, event marketing, or B2B marketing, preferably in SaaS or technology.
• Experience planning and executing in-person events, ideally regional hosted or executive-level events.
• Experience working closely with Sales teams and supporting pipeline generation.
• Strong project management and organizational skills, with the ability to manage multiple events simultaneously.
• Experience managing event budgets, vendors, and logistics.
• Strong communication skills, attention to detail, and ability to work independently.
• Familiarity with Salesforce, Marketo, or similar platforms is a plus.

Location, Hours & Travel

• Location: Remote, Central Time Zone preferred. Pacific Time Zone candidates will also be considered.
• Working hours: 8:00 AM–5:00 PM CST, with flexibility for PST schedules.
• Travel: 20–30%, typically 2–3 trips per month averaging two days each. Occasional evenings or weekends during events, with schedules balanced during non-event weeks.