Field Marketing Representative

Oldach USA; Tampa (FL); On-site; USD 55,000 - 75,000; Full time

Job summary

Oldach USA is seeking a Field Marketing Representative in Tampa, FL to drive brand loyalty and product adoption among HVAC contractors and dealers. You will educate contractors, onboard them into marketing programs, and support two-way feedback with store managers and sales teams.

The role requires strong presentation and communication skills, bilingual English/Spanish, and willingness to travel within the territory. Proficiency in MS Office and reliable transportation are essential.

Qualifications

• Bachelor's degree in business management, marketing or equivalent is required.
• 2–4 years in B2B field sales, account management or trade marketing is preferred.
• HVAC, building materials, or construction industry experience is highly preferred.

Responsibilities

• Strategic phone outreach with face-to-face field visits.
• Execute and support marketing activities for the company.
• Manage and promote customer and brand programs.
• Coordinate with territory marketing coordinators and social media specialists.
• Enroll contractors into dealer tier programs and co-op funds.
• Travel within territory to engage customers and capture leads.
• Prepare marketing and product materials for customers as needed.
• Host events and trade show booths to generate contractor leads.

Skills

Bilingual English/Spanish

Strong presentation

Communication skills

Proactive reporting

Organizational skills

Personal transportation

Travel by car within territory

Education

Bachelor's degree in business/marketing or equivalent

Tools

Microsoft Word

Excel

PowerPoint

Outlook

Job description

FIELD MARKETING REPRESENTATIVE - TAMPA FLORIDA

POSITION SUMMARY

The Field Marketing Representative drives brand loyalty and product line adoption across residential and commercial HVAC contractors and dealers. This role balances strategic phone outreach with face-to face field visits. The person in this role will educate contractors on our product lines, onboard them into marketing programs, and provide them with the tools needed to sell our products effectively to end-users. Will help coordinate territory activities for customers and closely work with territory marketing coordinator, local store employees, regional management and social media specialists.

Essential duties and responsibilities include the following.

• Strategic phone outreach with face-to-face field visits.
• Execute and support marketing activities for the company, as assigned.
• Manage and promote customer and brand programs.
• Coordinate and work with territory marketing coordinators & social media specialists.
• Enroll and activate new contractors into dealer tier programs, co-op advertising funds, and digital lead-generation systems, among other programs.
• Work closely with store managers & sales personnel to get and provide two-way feedback and sales and relationship strategy.
• Maintain a high-frequency visitation schedule for existing and new customers. Serve as their primary point of contact for marketing support and business enablement.
• Adapt messaging seamlessly between residential sales drivers (consumer financing, rebates, local ads) and commercial procurement drivers (efficiency ratings, lead times, project support).
• Help prepare marketing & product material for customers as required.
• Host distributor counter days, contractor appreciation events, and local trade show booths to capture new contractor leads.
• serves as marketing liaison for local school's technical programs.
• Arranges coop advertising initiatives and process for customers in coordination with regional marketing coordinator.
• Track and report competitor promotional activities, pricing shifts, and feedback from the field.
• Assist in coordinating stores & customer-related activities, including customer training.
• Other related duties may be assigned.

Supervisory responsibilities

This position does not have any supervisory requirements.

Education & Experience

Bachelor's degree in business management, marketing or equivalent, from four-year college or university. Experience 2-4 years in B2B field sales, account management, or trade marketing. HVAC, building materials, or construction industry experience is highly preferred. An equivalent combination of education and marketing experience can be evaluated.

Additional Requirements / Skills

Strong presentation & communication skills, both verbal and written.

Fully bilingual in English and Spanish.

Proficient in Microsoft Word, Excel, Power Point, & Outlook.

Proactive reporting and organizational skills.

Personal transportation required.

Travel by car within territory

May require travelling outside state for training purposes.