Field Marketing Manager, North America

Naboo; New York (NY); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Naboo in New York or Montreal is looking for a field marketer to own the US enterprise events program, making Naboo the partner of choice for meetings and executive engagements across large accounts. You will run the event calendar, build guest lists, drive attendance and follow-up to create meetings and pipeline, and partner with enterprise sales to align events with deals.

Based in New York or Montreal, you’ll travel across the US and occasionally to Europe, with competitive salary and

Qualifications

• 2–4 years in B2B field or event marketing.
• Proven track record running executive events that generate pipeline.
• Experience partnering with enterprise account executives.
• Experience using AI tools to automate tasks.
• Ability to write invites, negotiate venues and manage RSVPs.
• Strong knowledge of the US enterprise event scene.
• Native English speaker.

Responsibilities

• Plan and run the US buyer event calendar (executive dinners, roundtables, buyer evenings, experiences).
• Drive attendance and follow-up to create meetings and pipeline.
• Partner with US account executives; brief them before, debrief after.
• Select trade shows and industry events with measurable meetings.
• Source venues and partners; showcase Naboo to buyers at events.
• Turn happy clients into advocates and references.
• Own the US field budget and report cost per meeting and pipeline.
• Leverage AI to automate research, guest lists, reminders and reporting.

Skills

B2B field marketing

Event marketing

Executive events

Sales collaboration

AI-assisted workflows

Tools

HubSpot

Clay

Job description

THE ROLE

You build Naboo’s field marketing in the US, with one mission: make Naboo the partner large companies choose for their meetings and events, across teams and countries. Our enterprise relationships often start bottom-up, with teams already booking through Naboo. The goal is a signed framework agreement, then more teams adopting Naboo after signature. Your events put our sales team in the room with the people who sign, procurement, finance and the leaders who own meetings and events, and turn those moments into pipeline.
Based in Montreal or New York, you report to the Head of Enterprise Marketing. You work every day with the US enterprise sales team and the Enterprise Marketing Campaign Manager, and you share playbooks with our field marketer in Europe.

WHAT YOU WILL OWN

• The US field program: plan and run the calendar of buyer events (executive dinners, roundtables, buyer evenings, experiences) for procurement, finance, HR and workplace leaders at our target accounts.
• Pipeline from every event: build the guest list with Sales from our named accounts, drive attendance, and own the follow-up, so each event ends with meetings booked and opportunities you can name.
• Sales partnership: be the go-to partner of our US account executives. Plan events around their accounts and deals, brief them before, debrief with them after.
• Trade shows and industry events: pick the few that matter for our buyers and make them count, with meetings booked before the show, not badge scans after.
• Events that prove the product: our business is events. Source and book your venues and partners through Naboo, so every event shows buyers what we deliver.
• Customer advocacy: turn happy US clients into hosts, speakers and references.
• Budget and results: own the US field budget and report cost per meeting, pipeline created and deals influenced.
• An AI-run seat: agents handle research, guest lists, reminders, follow-up drafts and reporting, so you spend your time on the room and the relationships.

MUST-HAVES 2-4 years in B2B field or event marketing, ideally at a SaaS or marketplace company selling to large companies. You have run executive events that produced pipeline you can name, not just attendance. You have worked hand in hand with enterprise account executives and been measured on meetings and pipeline. You already use AI in your daily work and want a seat where agents do the repetitive tasks. You build things yourself: you write the invite, negotiate with the venue, chase the RSVPs, pull the numbers. You are comfortable building from scratch in a fast-growing scale-up. You know how US enterprise buyers work, and you know the US event scene. You have used HubSpot, Clay or similar tools. You are a native English speaker.

LOCATION AND PACKAGE New York or Montreal. Regular travel across the US, occasional trips to Europe. Competitive base salary, variable and benefits.