Field Marketing Manager, B2B SaaS (AI Scale-up)

Propel; Chicago (IL); Hybrid; USD 120,000 - 130,000; Full time

Benefits offered by this job

Equity

Hybrid work

Job summary

Propel is seeking a Field Marketing Manager for North America in a B2B SaaS AI scale-up, based in Chicago with a hybrid model. The role centers on field events, sponsorships, and a flagship executive-hosted event, with equity offered.

You will own the NA event calendar, partner with sales on ABM, manage vendors and on-site delivery, and track impact from engagement to pipeline revenue. Requires 3+ years of field marketing and event experience in B2B tech; hands-on, autonomous, and collaborative.

Qualifications

• 3+ years of dedicated field marketing and event experience in B2B SaaS or B2B tech.
• Experience owning a hosted event end to end, ideally for senior or executive audiences.
• Outstanding production and project management skills, with the ability to run multiple programmes in parallel without dropping detail.
• A commercial, analytical mindset and confidence working closely with sales.
• A self-starter who thrives working autonomously while staying closely connected to a global team.
• A hands‑on attitude: as happy on site making things happen as you are planning strategy.
• Startup or scale‑up experience is a plus.
• Experience with, or a personal connection to, industrial or traditional sectors is a real bonus

Responsibilities

• Own the North American event calendar for your segment, prioritising and planning activity across every track
• Run sponsorships at major industry trade shows, from large booth presences with dinners and happy hours to lighter-touch activations
• Own the company’s flagship hosted executive event end to end, including the agenda
• Build a VIP hospitality programme of curated experiences for C-suite audiences
• Partner closely with sales on an ABM-led strategy, bringing the right named decision-makers from target accounts into the room
• Manage vendors, production and on-site delivery
• Track impact from target-account engagement through to pipeline and closed revenue

Skills

Field marketing

Event management

Project management

Analytical mindset

Autonomy

Startup/scale-up experience

Cross-team collaboration

Sales alignment

Job description

Field Marketing Manager, B2B SaaS (AI Scale-up)

Chicago, IL | Hybrid (2 to 3 days in office) | $[120,000] to $130,000 base + equity

Our client is a well-funded, high-growth AI scale-up whose platform is trusted by some of the largest enterprises in a major global industry. Their technology turns complex, real-world data into insight that senior leaders use to run multi-billion-dollar operations.

They’re hiring a Field Marketing Manager to own field marketing for a key customer segment across North America. Leadership sees events as one of their most impactful growth channels, so this is a high-visibility role with real ownership.

What you’ll do

• Own the North American event calendar for your segment, prioritising and planning activity across every track
• Run sponsorships at major industry trade shows, from large booth presences with dinners and happy hours to lighter-touch activations
• Own the company’s flagship hosted executive event end to end, including the agenda
• Build a VIP hospitality programme of curated experiences for C-suite audiences
• Partner closely with sales on an ABM-led strategy, bringing the right named decision-makers from target accounts into the room
• Manage vendors, production and on-site delivery
• Track impact from target-account engagement through to pipeline and closed revenue

What you’ll bring

• 3+ years of dedicated field marketing and event experience in B2B SaaS or B2B tech
• Experience owning a hosted event end to end, ideally for senior or executive audiences
• Outstanding production and project management skills, with the ability to run multiple programmes in parallel without dropping detail
• A commercial, analytical mindset and confidence working closely with sales
• A self-starter who thrives working autonomously while staying closely connected to a global team
• A hands‑on attitude: as happy on site making things happen as you are planning strategy
• Startup or scale‑up experience is a plus
• Experience with, or a personal connection to, industrial or traditional sectors is a real bonus

This probably isn’t for you if...

• Your experience is mostly digital, brand or generalist marketing, with events as a side responsibility
• You’ve supported events but never owned one end to end
• You’d rather manage agencies than be on site making it happen yourself
• You’re looking to step back from hands‑on delivery into a purely strategic or people management role
• Travel during conference season (spring and autumn) doesn’t appeal
• You need a lot of day‑to‑day direction, or prefer working entirely on your own without collaborating with a wider team
• You measure event success by footfall rather than the right people in the room and the revenue it drives
• You don’t enjoy working closely with sales
• Genuine ownership of one of the company’s most impactful channels
• Work at the forefront of real-world AI in a business in serious growth mode
• Equity for all employees
• Hybrid working from a great Chicago office alongside sales, customer success and marketing colleagues
• Parent-friendly and dog-friendly culture, with regular socials and volunteering opportunities
• Travel mainly during spring and autumn conference seasons, with occasional international trips