Field Marketing Manager — ABM & Events Growth

SERVAL; Austin (TX); On-site; USD 75,000 - 110,000; Full time

Benefits offered by this job

Impact

Growth

Culture

Job summary

Serval is seeking a Field Marketing Manager to work with Sales and bring field programs to life across segments. This role offers hands-on ownership from day one, with growing scope as our West Coast presence expands.

You'll plan regional events, support ABM campaigns, and manage event logistics, while collaborating with Sales to drive pipeline and learn from results. Travel will be required as needed.

Qualifications

• 1-2 years of experience in field, event, growth, or ABM marketing.
• Familiarity with Salesforce, HubSpot (or similar), and intent platforms (6sense, Demandbase, or similar).
• Strong organizational skills and attention to detail - juggle multiple events and deadlines.
• Comfortable with data: pull basic reports, read metrics, and use them to make decisions.
• Collaborative style that earns trust with Sales and marketing teammates quickly.
• Comfortable moving fast, experimenting, and adjusting in real time.
• A creative thinker who can turn a rough goal into a concrete plan and follow through on execution.
• Comfortable with roughly 25% travel, up to 50% seasonally.

Responsibilities

• Help plan and run field marketing experiences - regional dinners, happy hours, hackathons, and other creative moments.
• Support ABM programs for key accounts across channels: direct mail, events, digital, gifting, and content.
• Own the logistics and execution of field events end to end: venues, vendors, invites, registration, on-site coordination, and follow-up.
• Partner with Sales to understand territory priorities and account dynamics, and ensure programs tie back to pipeline.
• Track program impact - account engagement, attendance, pilots started, and pipeline influenced.
• Bring ideas to the table, test new tactics, push boundaries, and help us stand out.

Skills

Creative thinking

Organizational skills

Data-driven decisions

Collaborative

Event planning

ABM marketing

Communication

Tools

Salesforce

HubSpot

6sense

Demandbase

Job description

Serval is seeking a Field Marketing Manager to work with Sales and bring field programs to life across segments. This role offers hands-on ownership from day one, with growing scope as our West Coast presence expands.

You'll plan regional events, support ABM campaigns, and manage event logistics, while collaborating with Sales to drive pipeline and learn from results. Travel will be required as needed.