Field Marketing Manager

Socket.dev; Walnut Creek (CA); Hybrid; USD 110,000 - 170,000; Full time

Job summary

Clearstory is seeking a Field Marketing Manager to own our trade shows, customer events, field campaigns, gifting programs, and webinars from idea to execution. You will manage budgets and ROI, collaborate with Sales, Partnerships, RevOps and Content, and drive measurable pipeline impact.

This is a builder role requiring hands-on execution, strong project management, and a track record of delivering end-to-end programs that convert into paid customers.

Qualifications

• 3-6+ years in field marketing or event marketing.
• BA/BS degree or equivalent experience preferred.
• Track record of planning and executing trade shows, customer events, and campaigns end to end.
• Experience running gifting programs and webinar series as part of a pipeline-generation motion.
• Comfortable owning a budget and being measured on ROI.

Responsibilities

• Own the annual trade show and conference calendar and determine level of participation.
• Manage end-to-end logistics: booth design, shipping, staffing, swag, and on-site execution.
• Prepare the sales team with talk tracks, target lists, and lead capture processes.
• Build a repeatable pre-show / on-site / post-show playbook.
• Plan regional customer events and executive roundtables with cross-functional partners.
• Lead field marketing campaigns from concept to budget, timeline, and measurement.
• Design gifting motions and manage the vendor/platform relationship and approvals.
• Instrument programs with tracking and report ROI, MQLs, pipeline, and revenue impact.

Skills

Field marketing

Event marketing

Budget ownership

ROI analytics

Cross-functional collaboration

Project management

Education

BA/BS degree or equivalent

Tools

HubSpot

Gifting platforms

Webinar platforms

Job description

The Role

Clearstory is hiring a Field Marketing Manager to own our trade show presence, customer events, field campaigns, gifting programs, and webinars from idea to full execution. This is a builder role for someone who can take a concept and turn it into a flawlessly run program - and who is just as comfortable owning a budget and a ROI number as they are running a booth on-site. You'll report to the VP of Marketing and work in close partnership with Sales, Partnerships, RevOps, and Content to make sure every program generates real pipeline, not just activity.

You will be judged on outcomes: MQLs generated, pipeline sourced and influenced, and - most importantly - how much of that pipeline converts into paid customers.

What Great Looks Like

Someone who can turn a vague idea into a fully executed program without a lot of hand-holding - strong at both the creative front end (what should we do, and why) and the unglamorous back end (shipping logistics, budget tracking, follow-up cadence). Detail-oriented enough to run flawless on-site execution, and analytical enough to walk into a leadership review with a clean ROI story for every dollar spent.

Why This Role

• Own a complete function — field marketing is yours to build, run, and be measured on
• Direct visibility with GTM leadership on pipeline and revenue impact, not just activity
• A company culture built on our values: Be Curious, Keep It Simple, Customer Obsession, Raise the Bar

What You'll Do

Trade Shows & Industry Events

• Own the annual trade show and conference calendar — which events we show up at, at what tier, and why
• Manage end-to-end logistics: booth design and vendor coordination, shipping, staffing, swag, and on-site execution
• Prep the sales team attending with talk tracks, target account lists, and a lead capture process
• Build a repeatable pre-show / on-site / post-show playbook

Customer & Field Events

• Plan and run regional customer events, dinners, happy hours, and executive roundtables
• Partner with Sales and Customer Success on the account list for each event
• Own venue, format, guest experience, and follow-up end to end

Field Marketing Campaigns

• Take a campaign from initial idea to a fully scoped plan - audience, message, channel mix, budget, timeline - and run it
• Build account-based and regional campaigns combining direct mail, gifting, digital, and in-person touches
• Coordinate with Content and Demand Gen so field campaigns reinforce the broader marketing calendar

Gifting Campaigns

• Design and run always-on and campaign-specific gifting motions targeted at key accounts and champions
• Own the gifting vendor/platform relationship, budget, and approval workflow
• Tie every gifting send to a clear trigger and a defined next step for the rep

Measurement, ROI & Reporting

• Instrument every program with proper source/campaign tracking before it launches
• Report on MQLs generated, pipeline created and influenced, and conversion to closed-won
• Calculate program-level ROI (cost per MQL, cost per pipeline dollar, cost per closed-won customer) and use it to decide what to scale, fix, or cut
• Bring a monthly field marketing scorecard to GTM leadership

• 3-6+ years in field marketing or event marketing ideally at a B2B SaaS company
• BA/BS degree or equivalent experience preferred.
• A track record of planning and executing trade shows, customer events, and campaigns end to end - not just supporting them
• Experience running gifting programs and webinar series as part of a pipeline-generation motion
• Comfortable owning a budget and being measured on ROI: MQLs, pipeline sourced/influenced, and conversion to closed-won
• Strong project management skills - can juggle multiple programs at different stages without dropping details
• Hands-on with marketing/RevOps tooling (HubSpot or similar CRM, gifting platforms, webinar platforms) and comfortable setting up UTM/source tracking
• Excellent cross-functional collaborator - this role only works in close partnership with Sales, Partnerships, RevOps, and Content
• Construction, AEC, or another complex B2B industry background is a plus, not a requirement
• Excellent communication skills with internal and external customers as well as vendors and partners
• Willing and able to travel for eventsMust be in the Bay Area and in office 3 days a week

About You

• Embody our core values
• Be Curious
• Customer Obsession
• Keep It Simple
• Raise the bar

• Passion and enthusiasm for your work and the Company
• Loves to take the initiative
• An upbeat, positive and good-to-be-around attitude.
• Sense of humor.
• Is a "doer" with a hands-on approach
• Very high energy.
• Commitment to excellence.
• Operationally focused - thinking about the entire business and not just your role.
• Bright, quick, articulate, able to influence without direct authority, excellent presentation and interpersonal skills, and able to adapt to different outside constituencies.
• Ability to influence peers, operational managers, and executive team.
• People willingly seek out your advice in the planning phase of decisions.
• Strong entrepreneurial nature and approach.
• You foster trust and accessibility.
• Strong prioritization skills.
• Aggressive drive with a can-do attitude.
• Ability to build relationships and earn the respect of other teams.
• Organizational tolerance: able to work with ambiguity and constant change.
• Genuine passion for customer service.
• Enjoys and has implemented change.
• Believes strongly in his/her abilities.

The Company You'll Join

We are a first-of-its-kind, category-defining software that is revolutionizing the commercial construction industry. Clearstory is digitizing and automating the change order process inside the commercial construction industry. Regardless of what financial software a construction company uses internally, they