Field Marketing Manager

Clearstory; Walnut Creek (CA); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Clearstory in Walnut Creek, CA is seeking a Field Marketing Manager to own our trade show presence, customer events, field campaigns, gifting programs, and webinars from idea to full execution. This builder role demands turning concepts into flawlessly run programs with accountability for budget and ROI, not just activity, and close alignment with Sales, Partnerships, RevOps, and Content.

You'll report to the VP of Marketing and shape a function that generates real pipeline through on-site

Responsibilities

• Own the annual trade show and conference calendar and decide which events to attend and at what tier.
• Manage end-to-end logistics: booth design and vendor coordination, shipping, staffing, swag, and on-site execution.
• Prepare the sales team attending events with talk tracks, target accounts, and a lead capture process.
• Build a repeatable pre-show / on-site / post-show playbook.
• Plan and run regional customer events, dinners, happy hours, and executive roundtables.
• Take campaigns from initial idea to a fully scoped plan including audience, message, channel mix, budget, and timeline.

Job description

The Role

Clearstory is hiring a Field Marketing Manager to own our trade show presence, customer events, field campaigns, gifting programs, and webinars from idea to full execution. This is a builder role for someone who can take a concept and turn it into a flawlessly run program - and who is just as comfortable owning a budget and a ROI number as they are running a booth on-site. You'll report to the VP of Marketing and work in close partnership with Sales, Partnerships, RevOps, and Content to make sure every program generates real pipeline, not just activity.

What Great Looks Like

Someone who can turn a vague idea into a fully executed program without a lot of hand-holding - strong at both the creative front end (what should we do, and why) and the unglamorous back end (shipping logistics, budget tracking, follow-up cadence). Detail-oriented enough to run flawless on-site execution, and analytical enough to walk into a leadership review with a clean ROI story for every dollar spent.

Why This Role

• Own a complete function - field marketing is yours to build, run, and be measured on
• Direct visibility with GTM leadership on pipeline and revenue impact, not just activity
• A company culture built on our values: Be Curious, Keep It Simple, Customer Obsession, Raise the Bar

What You’ll Do

Trade Shows & Industry Events

• Own the annual trade show and conference calendar - which events we show up at, at what tier, and why
• Manage end-to-end logistics: booth design and vendor coordination, shipping, staffing, swag, and on-site execution
• Prep the sales team attending with talk tracks, target account lists, and a lead capture process
• Build a repeatable pre-show / on-site / post-show playbook

Customer & Field Events

• Plan and run regional customer events, dinners, happy hours, and executive roundtables
• Partner with Sales and Customer Success on the account list for each event
• Own venue, format, guest experience, and follow-up end to end

Field Marketing Campaigns

• Take a campaign from initial idea to a fully scoped plan - audience, message, channel mix, budget, timeline