Field Marketing Manager

Serval; Austin (TX); On-site; USD 65,000 - 95,000; Full time

Benefits offered by this job

Impact

Growth opportunities

Culture of innovation

Job summary

Serval is seeking a Field Marketing Manager to work with Sales and bring field programs to life across segments. This hands-on role suits someone early in their career who wants to move quickly, get creative, and directly influence deals.

You'll own event logistics, coordinate with venues and vendors, and expand scope as our West Coast presence grows. Expect 25% travel with potential seasonal increases.

Qualifications

• 1–2 years of field, event, growth, or ABM marketing experience.
• Familiarity with CRM and marketing platforms (Salesforce, HubSpot).
• Ability to plan events, coordinate vendors, and manage logistics.

Responsibilities

• Plan and run field marketing experiences to connect opportunities and accounts.
• Support ABM programs across channels including direct mail, events, and digital.
• Own end-to-end logistics of field events: venues, invites, registration, on-site logistics.
• Collaborate with Sales to align programs with territory priorities and pipeline.
• Track program impact and share learnings to optimize future plays.
• Bring new ideas, test tactics, and help the company stand out.

Skills

Creative

Curious

Experimentation

Execution

Collaboration

Agility

Data-driven

Travel

Tools

Salesforce

HubSpot

6sense

Demandbase

Job description

Who We Are

Serval is an AI-native automation platform transforming how enterprises operate. We build intelligent agents that understand real-world workflows and execute them end-to-end — replacing manual processes and rigid legacy systems with adaptive, learning software. Founded in early 2024, Serval is already trusted by companies like Fox, Notion, Perplexity, Vercel, and Brex to automate high-volume, high-friction operational work across their organizations.

At the core of Serval is an agentic AI platform that turns natural language into production-grade workflows. Our agents don’t just respond to requests — they reason, take action across systems, and continuously improve with usage. What began with operational use cases has quickly evolved into a horizontal AI automation layer used across IT, HR, Finance, Security, Legal, and Engineering.

Our mission is to eliminate repetitive, manual work across the enterprise and give teams leverage through intelligent automation. Long term, we’re building the universal AI operations layer — a system of agents that sits across business functions and runs the workflows that keep modern companies moving.

We’re backed by leading investors including Sequoia Capital, Redpoint Ventures, Meritech, First Round, General Catalyst, Elad Gil, and others.

Role Overview

The opportunities that matter most are often the hardest to get in front of. As our Field Marketing Manager, you'll work side by side with Sales to bring field programs to life across segments and help execute account-based marketing (ABM) plays for our most important accounts. This is a hands-on role for someone early in their career who's eager to learn fast, get creative, and see their work directly open doors and move deals forward.

You’ll get real ownership from day one, plus coaching and room to grow. As our West Coast presence expands, so will your scope, budget, and responsibility.

Who You Are

• Creative and curious. You see an opening where others see a closed door, and you're always looking for a fresh angle to reach the accounts that matter.

• Not afraid to try new things. You’d rather test something bold than default to "the way it's always been done" - and you learn quickly from what works and what doesn't.

• A doer. You're happy to roll up your sleeves: pulling a report, coordinating with a venue, prepping event logistics, or dreaming up an eye-catching way to grab a prospect's attention.

What You'll Do

• Help plan and run field marketing experiences - regional dinners, happy hours, hackathons, and other creative moments - that connect to active opportunities and target accounts.

• Support ABM programs for key accounts across channels: direct mail, events, digital, gifting, and content.

• Own the logistics and execution of field events end to end: venues, vendors, invites, registration, on-site coordination, and follow-up.

• Partner with Sales to understand territory priorities and account dynamics, and make sure every program ties back to pipeline.

• Track program impact - account engagement, attendance, pilots started, and pipeline influenced - and share what you're learning.

• Bring ideas to the table. Test new tactics, push boundaries, and help us stand out.

What You'll Need

• 1-2 years of experience in field, event, growth, or ABM marketing (internships and adjacent roles count).

• Familiarity with, or eagerness to quickly learn, tools like Salesforce, HubSpot (or similar), and intent platforms (6sense, Demandbase, or similar).

• Strong organizational skills and attention to detail - you can juggle multiple events and deadlines without dropping the ball.

• Comfort with data: you can pull basic reports, read metrics, and use them to make decisions.

• A collaborative style that earns trust with Sales and marketing teammates quickly.

• Comfortable moving fast, experimenting, and adjusting in real time.

• A creative thinker who can turn a rough goal into a concrete plan and follow through on execution.

• Comfortable with roughly 25% travel, up to 50% seasonally.

Nice to Have

• Exposure to marketing toward IT, Engineering, or Security audiences.

• Experience supporting events or campaigns in a B2B or startup environment.

What We Offer

• Impact: Be a key player in shaping the success of our product and company.

• Growth: Build a fundamentally new AI product offering with the support of our experienced team and investors. Grow rapidly with the company.

• Culture: Join a culture that values innovation, ownership, accountability, and fun.