Field Marketing Manager

Harper; San Francisco (CA); On-site; USD 135,000 - 150,000; Full time

Benefits offered by this job

Uber commuter benefits

Meals provided — breakfast, lunch, and

Snacks, drinks, and coffee stocked

Free gym membership

Health, dental, and vision insurance

Job summary

Harper is seeking a field marketing leader to own end-to-end GTM execution across verticals, working with sales, product, and engineering in the real market. You will meet customers on-site, run events and partnerships, and translate field feedback into scalable demand-generation and automation strategies.

In this role you will drive field-driven demand creation, build repeatable playbooks, and push for fast iteration in fast-moving markets, with a willingness to be in San Francisco and in the

Qualifications

• 5+ years in field marketing, growth, demand generation, sales, or a closely related GTM role
• Proven experience launching or scaling new markets, verticals, or regions (B2B/SMB/services-heavy)
• Ability to translate field insight into clear GTM playbooks and scalable processes

Responsibilities

• Own vertical GTM execution: launch and scale field marketing across verticals; learn buyer behavior and objections; build repeatable playbooks
• Meet customers on-site, attend industry events, host roundtables, build partnerships and identify effective channels
• Translate field insight into messaging, landing pages, demand-gen strategy; work with sales/engineering to automate and scale

Skills

Field marketing

Growth

Demand generation

Sales alignment

GTM execution

Tools

CRM

Marketing automation

Job description

Harper is an AI-native commercial insurance company in San Francisco. We're not bolting AI onto insurance — we're rebuilding the entire business as software, on a simple bet: turning expert human judgment into compute is one of the largest transitions left to make, and a trillion-dollar industry still run 90% by hand is the place to prove it. We've grown ~100x in the last year and we move at that speed — on-site, in person, long days, very high standards. Almost no one joins Harper for insurance; they join to build the company that replaces how it works.

The role

Harper's advantage isn't just technology — it's how fast we learn from the market and turn those insights into scalable systems. You own go-to-market execution in the real world. Embedded with sales, product, and engineering, you work directly with customers in core verticals like construction, med spas, and manufacturing while helping Harper expand rapidly into new segments. You run field-driven growth end-to-end: launching vertical-specific GTM motions, building relationships in the market, and feeding real customer insight straight back into Harper's sales engine and automation stack.
You're not "supporting" marketing — you're creating demand, pressure-testing messaging, and helping turn human insight into scalable workflows. This is a role for an operator: someone who learns by doing, thrives in motion, and knows the best GTM strategies are built on the ground, not in slides. Winning in 6–12 months looks like multiple verticals running repeatable GTM motions you built, field learnings translated into scalable systems and automation, and Harper entering new segments faster because of your work.

What You'll Do

• Own vertical GTM execution. Launch and scale field marketing across construction, med spas, manufacturing, and new verticals; learn buyer behavior, decision cycles, and objections in each; and build repeatable vertical-specific playbooks.
• Be in the market. Meet customers on-site, attend industry events, host roundtables, and build partnerships — identifying the conferences, associations, and offline channels worth investing in as a direct extension of Harper's brand.
• Close the GTM feedback loop. Translate field insight into better messaging, landing pages, and demand-gen strategy, and work with sales and engineering to turn what works into automation and tooling — then systematize and scale it across the org.
• Experiment and iterate fast. Run fast experiments — events, partnerships, outbound plays, localized campaigns; measure, double down on what converts, kill what doesn't, and optimize for learning speed and impact, not perfection.

Who You Are

• You're an operator who likes owning outcomes, not just planning — energized by being in the market and close to customers.
• You think in systems: insight → playbook → automation → scale.
• You have 5+ years in field marketing, growth, demand generation, sales, or a closely related GTM role, with a track record of launching or scaling new markets, verticals, or regions (ideally B2B, SMB, or services-heavy industries).
• You've created field-driven demand — events, partnerships, local campaigns, community-building, direct customer engagement — and owned outcomes tied to pipeline and revenue, not just leads.
• You can translate qualitative customer insight into clear GTM playbooks and scalable processes, and communicate crisply what you're seeing and what to do next.
• You thrive in fast, noisy, high-velocity environments where priorities change quickly and execution beats polish.
• You're willing to be on-site in San Francisco and in the market regularly, and you want to help build something from early innings.

The reality — read this before you apply

This is a field seat, measured in the pipeline and revenue you create on the ground — not activities run or events attended. It's on-site in San Francisco and in the market regularly, in person, long days, high standards. You own outcomes end-to-end across verticals, which means when a motion isn't producing, finding and fixing it is yours — the targeting, the message, the channel, or the sales handoff. The best GTM here is built in the field and systematized fast, so the job is as much operational discipline and real-time problem solving as it is market instinct.
This is explicitly not a desk-only marketing role, and it isn't a place for rigid plans and long approval cycles. Almost no one takes it for insurance — they take it because owning go-to-market in the real world for a company growing ~100x, from early innings, is a rare seat. If owning outcomes in motion is the appeal, apply. If ambiguity is a deterrent, it won't get easier here.

Compensation & Logistics

• Salary: $135,000–$150,000, plus performance bonus and equity.
• Location: On-site, San Francisco. Based here or willing to relocate.
• Schedule: Monday–Friday, long days, in the building and in the market with the team.

Benefits

• Uber commuter benefits
• Meals provided — breakfast, lunch, and dinner
• Snacks, drinks, and coffee stocked daily
• Free gym membership
• Health, dental, and vision insurance

Requirements

• 5+ years of experience in field marketing, growth, demand generation, sales, or a closely related GTM role
• Proven experience launching or scaling new markets, verticals, or regions, ideally in B2B, SMB, or services-heavy industries
• Strong track record of field-driven demand creation (events, partnerships, local campaigns, community-building, or direct customer engagement)
• Comfortable working directly with sales teams and owning outcomes tied to pipeline and revenue, not just leads
• Ability to translate qualitative customer insight into clear GTM playbooks and scalable processes
• Experience working in fast-moving environments where priorities change quickly and execution matters more than polish
• Strong written and verbal communication skills — able to synthesize what you're seeing in the field and clearly articulate what to do next
• Willingness to be on-site in San Francisco and in the market regularly (events, customer visits, partner meetings)

Nice to have

• Experience in construction, healthcare, med spas, manufacturing, or other regulated / traditional industries
• Prior startup experience or exposure to early-stage GTM teams
• Experience creating or collaborating on fast, native content (short-form video, social-first, meme-adjacent, or community-driven)
• Familiarity with Overtime-style content — highly engaging, simple, high-signal storytelling designed to travel organically
• A knack for spotting moments in the field (events, customer stories, wins, trends) and turning them into content that feeds demand gen and brand awareness
• Comfort working with creators, internal teams, or lightweight tools to ship content quickly rather than perfectly

Process

• People screen — fit and alignment
• Lead screen — skills and judgment
• Super day — how you operate in real time