Field Marketing Manager

gtslivingfoods; United States; On-site; USD 75,000 - 105,000; Full time

Job summary

GT's Living Foods is seeking a Field Marketing Manager to lead a high-impact region within our Field Marketing Team. The primary goals are to drive consumer trial, expand brand presence, and increase market share year over year.

You will develop and execute local and regional go-to-market strategies, tailor national plans for retail, events, and collegiate channels, and partner with Sales, Marketing, and cross-functional teams to meet brand, distribution, and volume targets.

Qualifications

• 4–6 years in Field Marketing or Experiential Marketing or related function.
• Experience leading regional field/experiential programs with measurable results.
• Proven ability to develop and execute go-to-market strategies across retail, events, and collegiate channels.
• Experience coaching and developing direct reports and part-time teams.
• Strong budget management, KPI tracking, and ROI analysis experience.
• CPG food & beverage experience preferred.
• Bachelor's degree in Marketing or related field preferred.
• Proficiency in Microsoft Office.

Responsibilities

• Identify and execute strategic retail marketing opportunities to drive distribution and consumer trial.
• Build strong relationships with retail partners to maximize in-store execution and market blitzes.
• Ensure best-in-class retail pop-ups and sampling programs.
• Optimize POS placement, merchandising, and campaign alignment at market level.
• Manage and optimize retail demo programs to meet sales goals and drive in-store velocity.
• Develop regional collegiate marketing strategies and lead Brand Ambassadors and student engagement.

Skills

Field Marketing

Experiential Marketing

Brand Activation

Go-to-market Strategy

Team Leadership

Budget Management

KPI Tracking

ROI Analysis

CPG Experience

Microsoft Office

Driver's License

Travel Availability

Education

Bachelor's degree in Marketing or related field

Tools

Microsoft Office

Job description

Company & Culture:

At GT's Living Foods, we're more than just a company - we're a community passionate about creating a healthier, happier world. Over the last 30 years we've built a culture of inclusivity and authenticity, where our shared values create an environment that inspires you to do your best while achieving meaningful results. Our mission to transform health and happiness through potent, living foods has established us as the #1 Kombucha brand and a leader in the Health & Wellness space.

Requirements

• 4-6 years of relevant experience in Field Marketing, Experiential Marketing, Brand Activation, or a related function.
• Proven experience leading regional field marketing or experiential marketing programs with measurable performance outcomes.
• Demonstrated success developing and executing go-to-market strategies across retail, event, and/or collegiate channels.
• Experience managing, coaching, and developing direct reports and part-time teams.
• Strong background in budget management, KPI tracking, and ROI analysis.
• CPG food & beverage experience highly preferred.
• Bachelor's degree in Marketing or a related field preferred.
• Proficiency in Microsoft Office Suite.
• Valid driver's license and proof of insurance required.
• Ability to travel locally 30-50% of the time, including nights and weekends.
• Ability to lift up to 50 lbs. to support event setup.

Job Description

We are seeking a Field Marketing Manager to oversee a high-impact region within our Field Marketing Team. The primary goals of the Field Marketing program are to drive consumption, expand brand presence, and increase market share year-over-year.

The Field Marketing Manager is responsible for developing and executing the local and regional go-to-market strategy, customizing and enhancing national Marketing plans to deliver profitable sales growth by driving consumer trial through sampling initiatives.

This role works closely with Sales, Marketing, and cross-functional partners to develop and execute market plans that achieve brand, distribution, and volume goals across retail, local community, and collegiate channels.

The Field Marketing Manager will also own overall market performance, including activation planning and recapping, budget management, KPI tracking, Brand Ambassador and Field Marketing Specialist leadership, and oversight of vehicles, storage, and activation assets.

Key Responsibilities

Retail Activation

Identify and execute strategic retail marketing opportunities aligned with brand priorities to drive incremental distribution, visibility, and consumer trial.

Build and maintain strong relationships with retail partners to drive distribution, visibility, in-store execution, and successful market blitz initiatives.

Ensure best-in-class execution of retail pop-ups and elevated sampling programs.

Optimize targeted POS placement, merchandising strategy, and campaign alignment at the market level.

Manage and optimize retail demo programs to meet sales goals and increase in-store velocity.

Event Activation

Develop and oversee a high-impact regional calendar of community-based sampling and selling events aligned with brand strategy.

Leverage sponsorship budgets to secure high-value, on-brand partnerships with measurable ROI.

Create execution plans for national campaigns and marketing initiatives within the region.

Ensure seamless execution through strong coordination with Sales, Marketing, and external partners.

Evaluate performance post-activation and adjust strategy to maximize impact.

Collegiate Activation

Develop and lead a regional collegiate marketing strategy to drive awareness, trial, and long-term brand affinity among college students.

Identify priority campuses and build strategic relationships with student organizations, athletic departments, and campus leadership.

Oversee recruitment, training, and performance management of Collegiate Brand Ambassadors.

Ensure campus activations align with retail growth objectives and broader market goals.

Monitor performance metrics and evolve campus programming to scale high-impact initiatives.

Managerial Leadership

Lead, coach, and develop the Field Marketing Specialist in Tier 1 markets to ensure strong market execution and strategic alignment.

Oversee and develop a high-performing Brand Ambassador team, ensuring clear KPIs, accountability, and professional development.

Foster a results-driven, collaborative team culture across retail, event, and collegiate channels.

Manage allocation of sampling product, vehicles, storage, and activation assets across the region.

Market Leadership

Own overall regional Field Marketing performance, driving market health, consumption growth, and share expansion.

Analyze performance data and consumer insights to evaluate effectiveness, pivot strategy as needed, and scale high-impact initiatives.

Partner closely with Sales to develop and execute programming within high-visibility accounts that drives awareness and in