Regional Field Marketing Manager – Remote & High-Impact Growth

GT'S Living Foods; United States; Remote; USD 75,000 - 85,000; Full time

Benefits offered by this job

Health Insurance

401K with Matching

Discounts on GT’s products

Corporate discounts via LifeMart

Food trucks & events

Job summary

GT’s Living Foods is seeking a Field Marketing Manager to lead a high-impact region within our Field Marketing Team. You will drive consumption, expand brand presence, and grow market share year over year across retail, events, and collegiate channels.

You will develop and execute local and regional go-to-market strategies, manage budgets, and lead Brand Ambassadors and Field Marketing Specialists, collaborating with Sales and Marketing to achieve brand and distribution goals.

Qualifications

• Strategic thinker translating national initiatives to regional execution.
• Strong leadership to coach and develop teams.
• Data-driven decision maker who can analyze performance, pivot quickly, and scale successful programs.
• Excellent organizational, analytical, and problem-solving skills.
• Excellent relationship-building capabilities across Sales, retail partners, distributors, collegiate stakeholders, and third-party agencies.
• Strong understanding of retail activation, experiential marketing, sampling programs, and local market development.
• Ability to effectively manage budgets and evaluate program performance against KPIs and ROI.
• Self-directed leader with a strong ownership mentality.
• Strong cross-functional collaboration and communication skills.
• Passion for kombucha and the living foods category.

Responsibilities

• Oversee regional Field Marketing program to drive consumption and market share.
• Develop and execute local and regional go-to-market strategies.
• Lead Brand Ambassadors and Field Marketing Specialists.
• Manage budgets, KPI tracking, and ROI analysis.
• Collaborate with Sales and Marketing across retail, events, and collegiate channels.

Skills

Field marketing

Experiential marketing

Brand activation

Budget management

KPI tracking

ROI analysis

Team leadership

Microsoft Office Suite

Education

Bachelor’s degree in Marketing or related field

Tools

Microsoft Office Suite

Job description

GT’s Living Foods is seeking a Field Marketing Manager to lead a high-impact region within our Field Marketing Team. You will drive consumption, expand brand presence, and grow market share year over year across retail, events, and collegiate channels.

You will develop and execute local and regional go-to-market strategies, manage budgets, and lead Brand Ambassadors and Field Marketing Specialists, collaborating with Sales and Marketing to achieve brand and distribution goals.