Field Marketing Specialist

GT's Living Foods; Los Angeles (CA); Remote; USD 72,000 - 75,000; Full time

Benefits offered by this job

Health Insurance

401K

Employee Assistance Program

Product discounts

Corporate discounts

Job summary

GT’s Living Foods is seeking a Field Marketing Specialist to drive brand awareness and market share through local activations and retailer partnerships. You’ll recruit, train, and lead Brand Ambassadors, execute sampling programs, and ensure displays meet brand standards.

Based in Los Angeles and remote within the LA area, you’ll collaborate with Sales, Marketing, and Logistics to optimize events, track performance, and deliver measurable growth for a leading kombucha brand.

Qualifications

• Bachelor’s degree in Marketing or related field.
• 4+ years of job-related experience.
• Valid driver's license and proof of insurance; ability to drive.
• Willing to travel locally 40-60% of the time, including nights/weekends.
• Able to lift 50 lbs for event setup.

Responsibilities

• Recruit, train, and support Brand Ambassadors; oversee activations.
• Collaborate with Field Marketing Manager on local strategy.
• Plan and execute high-impact sampling initiatives, retail activations, and pop-ups.
• Ensure displays and materials meet brand standards in-store and at events.
• Build relationships with retail partners to support distribution and in-store execution.

Skills

Event planning

Brand activation

Recruiting

Team training

CPG marketing

Education

Bachelor’s degree in Marketing or related field

Tools

Excel

CRM tools

Job description

Company & Culture

At GT’s Living Foods, we’re more than just a company – we’re a community passionate about creating a healthier, happier world. Over the last 30 years we’ve built a culture of inclusivity and authenticity, where our shared values create an environment that inspires you to do your best while achieving meaningful results. Our mission to transform health and happiness through potent, living foods has established us as the #1 Kombucha brand and a leader in the Health & Wellness space.

Company & Culture

At GT’s Living Foods, we’re more than just a company – we’re a community passionate about creating a healthier, happier world. Over the last 30 years we’ve built a culture of inclusivity and authenticity, where our shared values create an environment that inspires you to do your best while achieving meaningful results. Our mission to transform health and happiness through potent, living foods has established us as the #1 Kombucha brand and a leader in the Health & Wellness space.

Requirements

• Bachelor’s Degree in Marketing or related major (preferred)
• 4+ years of job-related experience
• Valid driver’s license, proof of insurance and be able to drive a motor vehicle
• Willing to travel locally 40-60% of the time, inclusive of nights and weekends
• Able to lift 50lbs to aid event set-up

Job Description

The Field Marketing Specialist plays a key role in driving brand awareness, consumer trial, and market share growth within their assigned market. Representing one of the most recognized leaders in kombucha, this role is responsible for bringing the brand to life through meaningful, high-impact consumer engagement. This position leads the execution and day-to-day management of the Brand Ambassador program, ensuring strong representation in-market and creating authentic connections with both loyal consumers and new audiences.

Key Responsibilities

• The Specialist is responsible for recruiting, training, and supporting Brand Ambassadors, while overseeing activations that drive product trial, education, and sales
• In close partnership with the Field Marketing Manager, the Specialist supports local market strategy by identifying opportunities to deepen community engagement, expand brand presence, and enhance the effectiveness of field marketing efforts
• This role requires a balance of operational execution and creative thinking to continuously elevate the program and deliver measurable results.
• Execute high-impact sampling initiatives, including retail activations and pop-ups, to drive product trial, consumer conversion, and sales
• Ensure all product displays, merchandising, and educational materials are executed to brand standards in-store and at events
• Identify and lead local, on-brand events that increase brand awareness, engagement, and market presence
• Actively represent and elevate the brand, creating meaningful connections with both new and loyal consumers
• Build and maintain strong relationships with retail partners to support distribution, visibility, and in-store execution
• Identify and implement opportunities to enhance shelf presence, point-of-sale materials, and merchandising in alignment with marketing campaigns
• Partner closely with Sales to support key accounts and develop programming that drives awareness and sell-through
• Monitor local market activity and competition to identify opportunities to strengthen brand positioning and drive growth
• Lead the recruitment, onboarding, training, and ongoing development of Brand Ambassadors
• Oversee and coach Brand Ambassadors during activations to ensure high-quality execution and performance
• Manage scheduling, communication, and overall effectiveness of the Brand Ambassador program within the market
• Support collegiate sampling programs by hiring and developing campus ambassadors and ensuring program success
• Plan and coordinate all event logistics, including product, assets, staffing, and performance goals
• Oversee inventory, storage, and maintenance of marketing assets, including cold storage, equipment, and company vehicles
• Ensure proper use, care, and compliance related to company vehicles, including safety training
• Track, analyze, and report on activation performance, including sales impact, consumer feedback, and key learnings
• Develop detailed post-event recaps with actionable insights to inform future strategies
• Gather and synthesize consumer and market insights to support ongoing marketing and product initiatives
• Manage budgets and expenses accurately, including timely submission of receipts and reports
• Partner effectively with Sales, Marketing, Logistics, and other cross-functional teams to ensure alignment and execution excellence
• Support the Field Marketing Manager in driving local strategy and continuous program improvement
• Perform other duties and responsibilities as assigned, in support of team and business objectives

Knowledge, Skills & Abilities

• Demonstrated experience planning and executing events, retail activations, and local marketing campaigns, including logistics coordination and on-site execution
• Experience recruiting, hiring, and onboarding part-time or full-time team members (e.g., brand ambassadors), with the ability to support training and performance expectations
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word); experience with event tracking, reporting, or CRM tools is a plus
• Prior experience in the CPG food and/or beverage industry strongly preferred, with an understanding of retail environments and consumer engagement
• Demonstrates confidence, initiative, and a results-driven mindset, with a willingness to challenge the status quo and continuously improve programs and processes
• Strong networking and community-building skills, with the ability to establish and maintain meaningful relationships with partners, customers, and local stakeholders
• Ability to work both independently and collaboratively in a fast-paced, field-based environment with minimal supervision
• Highly organized and detail-oriented, with strong time management and prioritization skills
• Creative thinker with the ability to develop engaging activations, solve problems independently, and adapt quickly to changing circumstances
• Proven ability to manage high-pressure situations with professionalism, adaptability, and sound judgment
• Dynamic and resourceful, with the ability to manage multiple priorities and execute across various initiatives simultaneously
• Passion for kombucha and an interest in raw, organic, and functional foods, with the ability to authentically represent the brand

GT’s Employee Experience (Benefits/Perks)

• Health Insurance: Medical, Dental, Vision, and Life Insurance
• 401K with Matching
• Employee Assistance Program
• Discounts on the amazing GT’s product line (available for pickup at headquarters only)
• Corporate Discounts with our partners through LifeMart (concert & sporting event tickets, cell phone service, gifts, restaurants, hotels, childcare, and more!)

Job Details

• Location: Remote but must reside in LA area.
• Work Attire: Use good judgment, keeping in mind the nature of their work, their safety and the safety of others, and their need to interact with the public.
• Pay Range: $72,000 - $75,000 annually + bonus eligible

GT's Living Foods, LLC is an Equal Opportunity Employer committed to hiring a diverse workforce and maintaining an inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status, disability or any other basis protected under federal, state or local laws.