Regional Field Marketing & Activation Leader

gtslivingfoods; United States; On-site; USD 75,000 - 105,000; Full time

Job summary

GT's Living Foods is seeking a Field Marketing Manager to lead a high-impact region within our Field Marketing Team. The primary goals are to drive consumer trial, expand brand presence, and increase market share year over year.

You will develop and execute local and regional go-to-market strategies, tailor national plans for retail, events, and collegiate channels, and partner with Sales, Marketing, and cross-functional teams to meet brand, distribution, and volume targets.

Qualifications

• 4–6 years in Field Marketing or Experiential Marketing or related function.
• Experience leading regional field/experiential programs with measurable results.
• Proven ability to develop and execute go-to-market strategies across retail, events, and collegiate channels.
• Experience coaching and developing direct reports and part-time teams.
• Strong budget management, KPI tracking, and ROI analysis experience.
• CPG food & beverage experience preferred.
• Bachelor's degree in Marketing or related field preferred.
• Proficiency in Microsoft Office.

Responsibilities

• Identify and execute strategic retail marketing opportunities to drive distribution and consumer trial.
• Build strong relationships with retail partners to maximize in-store execution and market blitzes.
• Ensure best-in-class retail pop-ups and sampling programs.
• Optimize POS placement, merchandising, and campaign alignment at market level.
• Manage and optimize retail demo programs to meet sales goals and drive in-store velocity.
• Develop regional collegiate marketing strategies and lead Brand Ambassadors and student engagement.

Skills

Field Marketing

Experiential Marketing

Brand Activation

Go-to-market Strategy

Team Leadership

Budget Management

KPI Tracking

ROI Analysis

CPG Experience

Microsoft Office

Driver's License

Travel Availability

Education

Bachelor's degree in Marketing or related field

Tools

Microsoft Office

Job description

GT's Living Foods is seeking a Field Marketing Manager to lead a high-impact region within our Field Marketing Team. The primary goals are to drive consumer trial, expand brand presence, and increase market share year over year.

You will develop and execute local and regional go-to-market strategies, tailor national plans for retail, events, and collegiate channels, and partner with Sales, Marketing, and cross-functional teams to meet brand, distribution, and volume targets.