Field Marketing Events Specialist

GT'S Living Foods; California; Remote; USD 72,000 - 75,000; Full time

Benefits offered by this job

Health insurance

Employee Assistance Program

Corporate discounts

Job summary

GT’s Living Foods is seeking a Field Marketing Specialist to drive local brand presence through activations and ambassador programs. You will recruit, train, and coach Brand Ambassadors, while coordinating events, displays, and in-store merchandising to maximize product trial and sales.

This remote role requires in-LA-area residence with 40-60% local travel, including evenings and weekends. You’ll partner with Sales and Marketing to grow market share and deepen community engagement in target

Qualifications

• Bachelor’s degree in Marketing or related major is preferred.
• Willing to travel locally 40-60% of the time, including nights and weekends.
• Experience recruiting, training, and supporting Brand Ambassadors for field programs.
• Strong ability to lead, train, and coach brand ambassadors and activations.
• Proficient in coordinating events, logistics, and in-store activations.

Responsibilities

• Lead the Brand Ambassador program and in-market activations.
• Recruit, train, and support Brand Ambassadors.
• Plan events and manage logistics and budgeting.
• Collaborate with Sales, Marketing, Logistics, and cross‑functional teams.
• Monitor performance and report on activation results.
• Ensure displays and materials meet brand standards.

Skills

Brand ambassador programs

Event activation planning

Local market outreach

Partnership & stakeholder engagement

Team leadership & training

Education

Bachelor’s Degree in Marketing or related major

Tools

Microsoft Office

CRM tools

Event tracking software

Job description

At GT’s Living Foods, we’re more than just a company – we’re a community passionate about creating a healthier, happier world. Our mission to transform health and happiness through potent, living foods has established us as the #1 Kombucha brand and a leader in the Health & Wellness space.

• Bachelor’s Degree in Marketing or related major (preferred)
• ~Willing to travel locally 40-60% of the time, inclusive of nights and weekends
• ~ The Field Marketing Specialist plays a key role in driving brand awareness, consumer trial, and market share growth within their assigned market. Representing one of the most recognized leaders in kombucha, this role is responsible for bringing the brand to life through meaningful, high-impact consumer engagement. This position leads the execution and day-to-day management of the Brand Ambassador program, ensuring strong representation in-market and creating authentic connections with both loyal consumers and new audiences.
• The Specialist is responsible for recruiting, training, and supporting Brand Ambassadors, while overseeing activations that drive product trial, education, and sales
• In close partnership with the Field Marketing Manager, the Specialist supports local market strategy by identifying opportunities to deepen community engagement, expand brand presence, and enhance the effectiveness of field marketing efforts
• This role requires a balance of operational execution and creative thinking to continuously elevate the program and deliver measurable results.
• Ensure all product displays, merchandising, and educational materials are executed to brand standards in-store and at events
• Identify and lead local, on-brand events that increase brand awareness, engagement, and market presence
• Actively represent and elevate the brand, creating meaningful connections with both new and loyal consumers
• Identify and implement opportunities to enhance shelf presence, point-of-sale materials, and merchandising in alignment with marketing campaigns
• Partner closely with Sales to support key accounts and develop programming that drives awareness and sell-through
• Monitor local market activity and competition to identify opportunities to strengthen brand positioning and drive growth
• Lead the recruitment, onboarding, training, and ongoing development of Brand Ambassadors
• Oversee and coach Brand Ambassadors during activations to ensure high-quality execution and performance
• Manage scheduling, communication, and overall effectiveness of the Brand Ambassador program within the market
• Plan and coordinate all event logistics, including product, assets, staffing, and performance goals
• Oversee inventory, storage, and maintenance of marketing assets, including cold storage, equipment, and company vehicles
• Ensure proper use, care, and compliance related to company vehicles, including safety training
• Track, analyze, and report on activation performance, including sales impact, consumer feedback, and key learnings
• Gather and synthesize consumer and market insights to support ongoing marketing and product initiatives
• Partner effectively with Sales, Marketing, Logistics, and other cross-functional teams to ensure alignment and execution excellence
• Support the Field Marketing Manager in driving local strategy and continuous program improvement
• Demonstrated experience planning and executing events, retail activations, and local marketing campaigns, including logistics coordination and on-site execution
• Experience recruiting, hiring, and onboarding part-time or full-time team members (e.g., brand ambassadors), with the ability to support training and performance expectations
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word); experience with event tracking, reporting, or CRM tools is a plus
• Prior experience in the CPG food and/or beverage industry strongly preferred, with an understanding of retail environments and consumer engagement
• Strong networking and community-building skills, with the ability to establish and maintain meaningful relationships with partners, customers, and local stakeholders
• Ability to work both independently and collaboratively in a fast-paced, field-based environment with minimal supervision
• Creative thinker with the ability to develop engaging activations, solve problems independently, and adapt quickly to changing circumstances
• Passion for kombucha and an interest in raw, organic, and functional foods, with the ability to authentically represent the brand

• Health Insurance: Medical, Dental, Vision, and Life Insurance
• ~Employee Assistance Program
• ~ Corporate Discounts with our partners through LifeMart (concert & sporting event tickets, cell phone service, gifts, restaurants, hotels, childcare, and more!)

Location: Remote but must reside in LA area.

Pay Range: $72,000 - $75,000 annually + bonus eligible

GT's Living Foods, LLC is an Equal Opportunity Employer committed to hiring a diverse workforce and maintaining an inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status, disability or any other basis protected under federal, state or local laws.