Brand Manager

GT's Living Foods; Vernon (CA); Hybrid; USD 110,000 - 150,000; Full time

Benefits offered by this job

401K with Matching

Product Discounts

Corporate Discounts with LifeMart

Hybrid work schedule

Employee appreciation events

Food trucks and perks

Job summary

GT’s Living Foods in California is seeking a Brand Manager to lead our portfolio of health and wellness beverages, blending foundational brand marketing with bold, growth-oriented strategies.

You will own brand positioning, craft breakthrough campaigns, and guide cross-functional teams to drive adoption among early adopters while managing budgets, ROI, and storytelling across channels.

Qualifications

• 3 to 5+ years of brand management experience in the CPG sector.
• Strong data analysis skills, comfortable with syndicated data platforms (IRI/Circana, SPINS, Nielsen/NIQ).
• Proven track record of building cross-functional relationships and driving alignment across Marketing, Sales, Finance, Supply Chain, and Operations.
• Experience managing marketing or brand budgets with a solid understanding of ROI and investment tradeoffs.
• Familiarity with digital marketing and e-commerce fundamentals (retail media, digital shelf, paid social) is a plus.
• Education: Bachelor's degree in Marketing, Business, or related field; MBA preferred.
• Advanced Microsoft PowerPoint and Excel skills.

Responsibilities

• Develop, execute, and optimize brand strategies to enhance brand affinity, drive awareness, and foster consumer loyalty and advocacy.
• Support the development of brand positioning and messaging frameworks, ensuring differentiation and effective storytelling in an emerging category.
• Support the Creative team in developing breakthrough campaigns with cohesive execution across touchpoints.
• Support innovation by developing and executing go-to-market launch plans for new products.
• Leverage market research and consumer insights to inform strategies and identify growth opportunities.
• Partner with Marketing, Sales, Creative, Finance, and Operations teams to develop customer programs, brand communication plans, and sales tools.
• Track business and campaign performance metrics, report results and learnings to senior leadership, and develop optimization recommendations.

Skills

Brand management

CPG analytics

Cross functional leadership

Budget management

Digital marketing

Education

Bachelor's in Marketing/Business

MBA

Tools

PowerPoint

Excel

Job description

At GT’s Living Foods, we’re more than just a company – we’re a community passionate about creating a healthier, happier world. Over the last 30 years we’ve built a culture of inclusivity and authenticity, where our shared values create an environment that inspires you to do your best while achieving meaningful results. Our mission to transform health and happiness through potent, living foods has established us as the #1 Kombucha brand and a leader in the Health & Wellness space.

Requirements:

• 3 to 5+ years of experience in brand management within CPG.
• Strong data analysis skills, with comfort working in syndicated data platforms (e.g., IRI/Circana, SPINS, or Nielsen/NIQ).
• Proven track record of building cross-functional relationships and driving alignment across Marketing, Sales, Finance, Supply Chain, and Operations.
• Experience managing marketing or brand budgets, with a solid understanding of ROI and investment tradeoffs.
• Working familiarity with digital marketing and e-commerce fundamentals (e.g., retail media, digital shelf, paid social) is a plus.
• Education: Bachelor's degree in Marketing, Business, or a related field (required); MBA preferred.
• Advanced Microsoft PowerPoint and Excel skills.

Job Description:

We are seeking a Brand Manager who blends strong foundational brand marketing with provocative approaches that break free from traditional marketing, to take the reins of our portfolio of highly-functional early-stage health and wellness beverage brand.

As an emerging leader in a category of our own, we need a bold, strategic thinker who thrives in an entrepreneurial environment. Someone who can shape brand identity, develop breakthrough marketing campaigns, and drive adoption and brand love with early adopters/leading edge consumers. If you are energized by the opportunity to craft a brand’s trajectory, engage culture-setting consumers, and pioneer a movement, we’d love to meet you.

Key Responsibilities:

• Develop, execute, and optimize brand strategies to enhance brand affinity, drive awareness, and foster consumer loyalty and advocacy
• Support the development of brand positioning and messaging frameworks, ensuring differentiation and effective storytelling in an emerging category
• Support the Creative team in developing breakthrough campaigns while ensuring cohesive execution across touch-points while effectively engaging with the consumer target
• Support innovation by developing and executing go-to-market launch plans to generate news and excitement for new products
• Leverage market research and consumer insights to inform strategies and identify growth opportunities
• Partner with Marketing, Sales, Creative, Finance, and Operations teams to develop customer programs, brand communication plans, and sales tools that drive sales and strengthen market positioning
• Track business and campaign performance metrics, report results and key learnings to senior leadership, and develop recommendations for optimization
• Identify opportunities for process improvement and upskilling, communicate best practices and implement improvement where needed

Qualifications & Required Knowledge, Skills and Abilities:

• Act as a total business owner for the brand, focused on driving profitable business growth, not just brand-building activities, while balancing top-line growth with profitability.
• Develop, execute, and optimize brand strategies that build brand equity, drive awareness, and foster consumer loyalty and advocacy.
• Own brand positioning and messaging frameworks, ensuring clear differentiation and compelling storytelling.
• Partner with the Creative team to develop breakthrough campaigns and ensure cohesive execution across all touch-points.
• Manage external creative and media agency partners to keep execution consistent, on-brand, and on schedule.
• Lead go-to-market and innovation launch plans that generate news and excitement for new products.
• Own the end-to-end commercialization process for new products, including product placement and distribution strategy, partnering with Product Development, Supply Chain, and Operations to bring launches to market on time and on budget.
• Leverage syndicated data, market research, and consumer insights to inform strategy and identify growth opportunities.
• Strategic thinker who can connect brand initiatives directly to business results, not just brand-building activity for its own sake.
• Consumer-first mindset, grounded in market research and insights, with genuine curiosity about what drives consumer behavior.
• Data-driven decision maker, comfortable interpreting large, complex data sets to extract actionable, fact-based insights.
• Strong analytics skills paired with sound business judgment.
• Strong cross-functional leadership and influence, able to align stakeholders and drive decisions without relying on direct authority.
• Comfortable working in ambiguity and adapting quickly as priorities shift.
• Acts as a process driver who influences decisions, presenting clear options and guiding stakeholders toward a resolution, rather than owning the final business decision.
• Assertive and proactive, while remaining collaborative.
• Flexible and resilient, able to pivot quickly when plans or priorities change without losing momentum or getting frustrated.
• Effective communicator with strong interpersonal and presentation skills, comfortable engaging at the executive level.
• Thrives in a fast-moving, entrepreneurial environment where priorities can shift.
• Understanding of the shopper marketing and omnichannel retail landscape, including how digital and in-store touchpoints influence purchase decisions.
• Strong project management skills and a track record of meeting deadlines.
• Detail-oriented and genuinely passionate about doing the little things well.

GT’s Employee Experience (Benefits/Perks):

• 401K with Matching
• Discounts on the amazing GT’s product line
• Corporate Discounts with our partners thru LifeMart (concert & sporting event tickets, cell phone service, gifts, restaurants, hotels, childcare, and more!)
• Others: food trucks every weekday, and quarterly employee appreciation events
• Work Hours: Hybrid 4:1; 4 days onsite, 1 remote day; Monday-Friday – Standard Business Hours (Based out of LA)