Field Marketing Manager

EPAM Systems; Houston (TX); On-site; USD 100,000 - 150,000; Full time

Benefits offered by this job

Medical, Dental and Vision Insurance

Health Savings Account

Flexible Spending Accounts (Healthcare

Short-Term and Long-Term Disability

Life and AD&D Insurance

Employee Assistance Program

LinkedIn learning access

401(k) Matching

Paid Time Off

Identity Theft Protection

Pet Insurance

Employee Stock Purchase Program

Job summary

EPAM Systems in North America seeks a field marketing leader to drive high-impact programs across the U.S. territory, partnering with sales, regional leaders and industry teams to accelerate pipeline and strengthen client relationships.

You will own account-based marketing, demand generation and event programs, translate technical offerings into business narratives, and provide deal support to sales. The role emphasizes executive engagement and measurement of ROI.

Qualifications

• Five years of field marketing/demand generation experience in technology services or related industries.

Responsibilities

• Lead the field marketing partner for the region with a focus on high-priority accounts.
• Collaborate with regional leadership, account teams and sales to deepen client relationships.
• Drive field marketing support across the territory and align plans to revenue goals.
• Develop quarterly marketing priorities and GTM plans tied to pipeline and growth.
• Design and implement account-based marketing campaigns with personalized content.
• Provide strategic deal support to help sellers win opportunities.
• Own regional events and executive engagement programs.
• Translate tech capabilities into compelling market narratives for executive audiences.
• Measure marketing impact by account engagement, pipeline and ROI.
• Capture client success stories in partnership with the marketing team.

Skills

Field marketing

ABM

Demand generation

Marketing programs

Executive engagement

Deal support

Campaign analytics

Project management

Cross-functional collaboration

Education

Bachelor's degree in marketing or related field

Tools

Demandbase

6sense

CRM

Marketing automation

Job description

Drive high-impact marketing strategies and accelerate pipeline growth across North America.

Join our North American marketing team in a high-impact role covering a defined U.S. territory. You serve as the primary field marketing partner for your region — working closely with regional, industry and sales leadership to translate business priorities into focused marketing programs. These initiatives strengthen client relationships, create new opportunities and accelerate pipeline.

This collaborative role requires a marketer who understands what matters most to the business. You prioritize where marketing can have the greatest impact and execute across field programs, account-based marketing, executive engagement and deal support. At EPAM Systems, we empower you to build a strong local market presence and turn complex technology concepts into compelling business narratives.

Responsibilities

• Serve as the lead field marketing partner for your region while concentrating investment on high-priority accounts and growth opportunities
• Build a strong local market presence by partnering with regional leadership, account teams and business leaders to deepen relationships with strategic clients
• Lead field marketing support across the business in your territory
• Establish quarterly marketing priorities and go-to-market plans tied to revenue, pipeline, account growth and new business objectives
• Design and execute account-based marketing programs — including targeted campaigns, personalized content and executive engagement
• Provide direct support for strategic deals and growth opportunities to help sellers create access, build credibility and advance opportunities
• Own the regional event and executive engagement strategy by identifying industry moments, online events, executive dinners and EPAM-hosted programs that create meaningful business impact
• Translate technology and industry capabilities into compelling market narratives across areas including AI, cloud, data, digital platforms and software engineering
• Measure marketing performance based on business impact — including account engagement, pipeline creation, opportunity progression and ROI
• Capture and amplify client success stories in partnership with account teams and the broader marketing organization

Requirements

• Five years of experience in field marketing, demand generation, ABM or integrated B2B marketing within technology services or related industries
• Experience serving as a strategic marketing partner to sales and business leadership to translate commercial priorities into actionable marketing plans
• Background in supporting a geographic sales territory or portfolio of enterprise accounts
• Understanding of account-based marketing and experience developing account-specific programs in partnership with sales
• Success in developing executive events, hospitality programs and other high-touch field marketing experiences
• Proficiency with ABM strategy and platforms like Demandbase or 6sense, CRM, marketing automation and campaign analytics tools
• Capability to translate technical and industry concepts into clear marketing narratives for executive audiences
• Project management and prioritization skills to balance strategic account programs, events and changing business needs
• Bachelor's degree in marketing, communications or a related field

We offer

• Medical, Dental and Vision Insurance (Subsidized)
• Health Savings Account
• Flexible Spending Accounts (Healthcare, Dependent Care, Commuter)
• Short-Term and Long-Term Disability (Company Provided)
• Life and AD&D Insurance (Company Provided)
• Employee Assistance Program
• Unlimited access to LinkedIn learning solutions
• Matched 401(k) Retirement Savings Plan
• Paid Time Off
• Legal Plan and Identity Theft Protection
• Accident InsuranceEmployee Discounts
• Pet Insurance
• Employee Stock Purchase Program

EPAM is a leading global provider of digital platform engineering and development services. We are committed to having a positive impact on our clients, our employees, and our communities. We embrace a dynamic and inclusive culture. Here you will collaborate with multi-national teams, contribute to a myriad of innovative projects that deliver the most creative and cutting-edge solutions, and have an opportunity to continuously learn and grow. No matter where you are located, you will join a dedicated, creative, and diverse community that will help you discover your fullest potential.

Engineer the Future with a Career at EPAM

EPAM will not provide new H-1B visa sponsorship for this position. Candidates with existing transferable H-1B status may be considered.