Field Marketing Manager

Jobtailor; Boston (MA); On-site; USD 120,000 - 160,000; Full time

Job summary

Jobtailor seeks a seasoned leader to drive North America field marketing, overseeing SDRs and an Events Lead to accelerate pipeline. You will coordinate with sales to optimize lead progression and craft targeted multi-touch campaigns across events and digital channels.

The role emphasizes ABM, healthcare/life sciences domain experience, and strong collaboration with sales to improve conversion and pipeline outcomes. A data-driven, strategic planner will thrive in this position.

Qualifications

• 10+ years in field marketing leadership or equivalent senior role.
• Experience building and leading SDR teams and coordinating with sales.
• Ability to design multi-touch campaigns for long, complex buying journeys (12–18 months).
• Experience in healthcare, life sciences or similar B2B environments.

Responsibilities

• Lead North America field marketing function including two SDRs and an Events Lead.
• Manage inbound leads from events, webinars, and marketing activities from qualification to handoff.
• Partner with sales to improve follow-through on qualified leads and identify stalled opportunities.
• Plan targeted outbound campaigns with SDRs using marketing automation and ABM tools such as 6sense.
• Tailor campaign messages to specific audiences and events.
• Coordinate field activity and campaign execution across a decentralized North America sales org.
• Focus on conversion quality and pipeline outcomes.

Skills

Field Marketing Leadership

Marketing Automation

Account-Based Marketing

SDR Team Management

B2B Buying Journey Expertise

Tools

6sense

Marketing Automation

Job description

• Lead the North America field marketing function, including two SDRs and an Events Lead
• Manage inbound leads from events, webinars and other marketing activity from qualification through handoff and follow-up
• Partner with sales teams to improve follow-through on qualified leads and identify opportunities that are not being progressed
• Plan targeted outbound campaigns with SDRs using marketing automation and account-based marketing tools such as 6sense
• Tailor campaign messages to specific audiences and events
• Coordinate field activity and campaign execution across a decentralized North America sales organization
• Focus team work on conversion quality and pipeline outcomes

Requirements

• Approximately 10 years of experience in field marketing, including marketing automation and account-based marketing campaigns
• Experience managing or developing SDR teams and coordinating closely with sales
• Ability to build targeted, multi-touch campaigns for complex buying journeys spanning 12 to 18 months
• Experience in complex healthcare, life sciences or comparable B2B buying environments
• Deep understanding of complex B2B buying journeys

Core Competencies

Demonstrates expertise in leading field marketing initiatives, managing SDR teams, and executing targeted multi-touch campaigns within complex B2B buying environments, particularly in healthcare and life sciences.

Highest-signal resume keywords

• Field Marketing Leadership
• Marketing Automation
• Account-Based Marketing
• SDR Team Management
• B2B Buying Journey Expertise

Hard Skills

• Field Marketing
• Campaign Management
• Lead Qualification
• Multi-Touch Campaigns
• Pipeline Management

Soft Skills

• Team Collaboration
• Communication
• Strategic Planning

Industry Keywords

• Healthcare
• Life Sciences
• B2B Marketing
• Sales Coordination

Tools & Technologies

• 6sense
• Marketing Automation Tools