Field Marketing Lead: Promotions & Execution

JetFuel; Phoenix (AZ); On-site; USD 60,000 - 90,000; Full time

Job summary

JetFuel is seeking an Area Manager with hands-on leadership to recruit, train, and lead Promotional Specialists for in-market sampling programs. You will be the local client contact, ensuring programs meet client standards and are staffed and executed flawlessly.

Responsibilities include staffing promotions, coaching staff, maintaining communication with the client and regional managers, and managing budgets and HR issues for a team of part-time specialists. 21+ and travel may be required.

Qualifications

• 1–3 years of adult beverage experience preferred.
• Familiarity with on/off-premise marketing initiatives.
• Prior promotional agency experience preferred.
• Strong problem-solving, time management, and organizational skills.
• Ability to multitask and meet deadlines.
• Proficient in Microsoft Office (Excel, PowerPoint, Word, Outlook).
• Must be 21 years of age or older.
• Must have reliable transportation.
• Must have access to a smartphone.
• Ability to lift and transport promotional materials and event assets as needed.

Responsibilities

• Recruit, hire, and train staff to be knowledgeable about the client’s products, promotions, and industry specifics.
• Act as the local point of contact for client field marketing, with all client communication flowing through field marketing.
• Meet with the client to gather information and stay updated on product and industry knowledge, reporting all competitive activity in the market.
• Staff all required on-premise, off-premise, and special events.
• Maintain regular contact and communication between client field marketing and JetFuel.
• Ensure clear and open lines of communication.
• Develop and maintain a positive working relationship with key JetFuel and client field marketing personnel.
• Staff all promotions within assigned geographic regions.
• Conduct spot checks on a regular cadence to ensure JetFuel quality standards meet client expectations.
• Recruit prospective Promotional Specialists.
• Ensure Promotional Specialists have the necessary training and materials before promotions.
• Provide clear direction, expectations, and constructive feedback to improve execution standards and results.
• Manage HR issues such as performance management and conflict resolution for a team of part-time specialists.
• Manage promotional material inventories, keeping all materials organized and storage units clean, and ensure permanent materials are returned after each promotion.
• Staff and assist with brand, trade, or special events in market.
• Communicate all event standards to ensure successful execution.
• Conduct regular debriefing sessions with Promotional Specialists to evaluate program effectiveness.
• Share insights, feedback, and key learnings with your Regional Sampling Manager and Directors regularly.
• Manage, monitor and audit Promotional Specialists’ budget spend daily.
• Motivate Promotional Specialists to display positive attitudes and leave a strong brand impression.
• Complete all administrative responsibilities in a timely and accurate manner.
• Maintain proper records for all expense reports and ensure they are completed on time with receipts attached.
• Manage all budgets to ensure programs are executed within guidelines.
• Maintain an updated calendar of scheduled events.
• Track event execution as a percentage of target/goal.
• Maintain clean, organized storage units and track accurate inventory of client assets, including point of sale and uniforms.
• Manage client equipment and assets responsibly.
• Manage all informational requests from field personnel and recap key takeaways for management.
• Understand and ensure compliance with all state rules and regulations.
• Own the integrity of all reported information.

Skills

Adult beverage experience

On/off-premise marketing

Promotional agency experience

Problem solving

Time management

Organizational skills

MS Office

21+ years

Reliable transportation

Smartphone

Lift and transport materials

Job description

JetFuel is seeking an Area Manager with hands-on leadership to recruit, train, and lead Promotional Specialists for in-market sampling programs. You will be the local client contact, ensuring programs meet client standards and are staffed and executed flawlessly.

Responsibilities include staffing promotions, coaching staff, maintaining communication with the client and regional managers, and managing budgets and HR issues for a team of part-time specialists. 21+ and travel may be required.