Field Marketing Lead: Local Activation & Growth

Pernod Ricard USA, LLC; United States; Hybrid; USD 111,000 - 139,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

Retirement savings plans

Paid time off

Job summary

Pernod Ricard USA is seeking a dynamic Field Marketing Manager to drive market-level activation excellence across designated geographies. You will shape state-level marketing strategies, optimize A&P investment, and collaborate with Sales, Distributor partners, Brand, and Commercial teams to land programs with impact.

The role offers a hybrid work model in the United States, with opportunities to influence brand performance at scale and deliver meaningful local market wins.

Qualifications

• Bachelor’s degree required.
• 5–10 years of relevant marketing experience, ideally within beverage/alcohol, trade/retail management, or brand roles.
• Ability to travel up to 25%.

Responsibilities

• Lead market-level marketing strategy, annual planning, and activation across designated states to support sales and distributor partners.
• Translate national programs for local market execution with Sales Leads and Distributor teams.
• Develop and oversee execution plans and playbooks aligned to brand guidelines while optimizing for local needs.
• Capture and communicate market insights to support brand planning and program briefings.
• Support large-scale brand events, sponsorships, and activations to deliver ROI and visibility.
• Own budget development and management for A&P in assigned markets, ensuring plan delivery.
• Present program priorities at distributor forums and drive alignment and activation.

Skills

Strategic thinking

Cross-functional collaboration

Data analysis

Marketing analytics

Education

Bachelor’s degree

Tools

Microsoft Excel

Microsoft Outlook

Office suite

Job description

Pernod Ricard USA is seeking a dynamic Field Marketing Manager to drive market-level activation excellence across designated geographies. You will shape state-level marketing strategies, optimize A&P investment, and collaborate with Sales, Distributor partners, Brand, and Commercial teams to land programs with impact.

The role offers a hybrid work model in the United States, with opportunities to influence brand performance at scale and deliver meaningful local market wins.