Manager, Senior Field Marketing

Pernod Ricard; California; Hybrid; USD 140,000 - 174,000; Full time

Benefits offered by this job

Hybrid work policy (40% WFH at times)

Benefits package

Job summary

Pernod Ricard USA is seeking a Senior Field Marketing Manager to shape localized growth strategies across assigned markets, focusing on footprint states. You will translate national priorities into local programs, collaborating with Sales, Brand Marketing, Trade Marketing, Distributor partners, and Field teams to drive visibility and business results.

You will lead planning, activation, partnerships, and performance reviews, with a flexible hybrid work policy including up to 40% work-from-home.

Qualifications

• 7+ years in Field Marketing, Trade Marketing, or related consumer packaged goods/beverage industries.
• Experience developing commercial marketing strategies and managing advertising & promotion investments.
• Strong knowledge of distributor planning and channel strategies.
• Proven ability to influence cross-functional stakeholders and lead complex initiatives.
• Experience leading large-scale activations, sponsorships, business reviews, and performance reporting.

Responsibilities

• Lead annual, quarterly, and cyclical field marketing planning for assigned markets.
• Develop market-specific activation plans translating national priorities into local programs.
• Oversee priority initiatives, monitoring performance and ensuring execution quality.
• Lead distributor planning sessions and participate in QBRs and business reviews.
• Analyze performance and compile learnings for future planning.

Skills

Field Marketing

Strategic Planning

Cross-functional Leadership

Budget & ROI

Partnerships & Sponsorships

Distributor Planning

Job description

Pernod Ricard is a global premium international champagnes and spirits company. We’re the team behind leading brands such as ABSOLUT® Vodka, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, The Glenlivet®, Beefeater and Malfy Gins, and a leading portfolio of American whiskey brands including Jefferson’s, Rabbit Hole, TX, Smooth Ambler and Skrewball™ whiskey.

Working at Pernod Ricard is all about igniting conviviality in all that we do. Derived from the French word, convivialité…it means human connection, authenticity, friendly, and jovial. Conviviality is energy and spirit with a splash of je ne sais quoi and is a core philosophy around how we live and work at Pernod Ricard.

Guided by our 4 core values: (1) grounded in the real; (2) fiercely authentic; (3) passion for challenge; and (4) connected beyond borders; we are team players, dream makers, trailblazers, movers and (cocktail) shakers. We have a passion for living life to the fullest, making new friends every day, and realizing our potential as people and as a business!

The salary range for this role, based in Los Angeles, is $139,500.00 to $174,400.00. The range may vary if the role outside of this location. Base salaries are determined during our interview process, by assessing a candidate’s experience, skills against internal peers and against the scope and responsibilities of the position.

Job Summary

As a Senior Field Marketing Manager, you will play a critical role in shaping localized growth strategies across assigned markets, with a focus on footprint states. This position brings together strategic planning, investment optimization, and market activation to ensure brand priorities connect with consumer opportunities and commercial objectives. Working across Sales, Brand Marketing, Trade Marketing, Distributor partners, and Field teams, you will transform national strategies into impactful local programs that drive visibility, trial, conversion, and business results. The role offers the opportunity to influence regional growth, lead high-performing teams, and help bring Pernod Ricard’s culture of conviviality to life in market.

Who Will Love This Job

This role is ideal for a strategic and commercially minded marketing leader who enjoys balancing long-term planning with executional excellence. You thrive in collaborative environments, build trusted partnerships across functions, and use data and insights to guide decisions. You are energized by leading teams, influencing without direct authority, and identifying opportunities to create measurable business impact. Most importantly, you bring a growth mindset, strong business acumen, and a passion for developing inclusive, high-performing teams.

What You’ll Do

Strategic Planning & Commercial Alignment

• Lead annual, quarterly, and cyclical field marketing planning for assigned markets, aligning strategies to consumer insights, business performance metrics, competitive trends, and local market opportunities.
• Own the area marketing planning process, including executive summaries, program rollups, investment planning, and performance recaps.
• Partner with Commercial Sales and regional leadership to identify growth opportunities and optimize advertising and promotion (A&P) investments to maximize return on investment.
• Drive continuous improvement of planning, reporting, budget management, and execution processes to increase efficiency, transparency, and consistency.

Field Marketing Strategy & Execution

• Develop and execute market-specific activation plans that translate national brand priorities into impactful local programs.
• Provide oversight of priority initiatives, monitoring performance, market readiness, and execution quality while identifying opportunities for improvement.
• Establish clear objectives, timelines, accountability measures, and post-program learning processes to strengthen execution across markets.

Partnership & Experiential Marketing

• Lead planning and oversight of strategic partnerships, sponsorships, and experiential programs that connect brand assets with local consumer engagement opportunities.
• Guide execution of major trade events and sponsorship activations within focus markets.
• Evaluate sponsorship effectiveness through detailed recaps, measuring execution quality, commercial impact, and future opportunities.

Distributor Engagement & Commercial Planning

• Lead distributor planning sessions for assigned markets, aligning partners on priorities, programs, timelines, and performance expectations.
• Serve as a key Field Marketing representative in Quarterly Business Reviews (QBRs), Monthly Business Reviews, and strategic planning forums.
• Ensure distributor communication and execution remain aligned with business objectives and activation requirements.

Commercial Recaps & Reporting

• Compile and analyze performance results for priority programs, innovations, and market initiatives, providing actionable recommendations for future planning.
• Develop concise business recaps that highlight key learnings, successes, opportunities, and next steps.
• Maintain reporting cadences and performance tracking processes that support continuous improvement and informed investment decisions.

What’s in it for me?

Being part of an inclusive and diverse company where professional development and internal career mobility is front-and-center to our talent strategy. This means your career at Pernod Ricard has many possibilities. You'll be part of a culture that celebrates the rich diversity of our people across the globe and be part of our long-standing commitment to making exceptional products, giving back to our communities, and honoring our responsibility to preserve the environment.

Required Qualifications

• 7+ years of experience in Field Marketing, Trade Marketing, Commercial Marketing, Sales, or related consumer packaged goods or beverage alcohol industries.
• Demonstrated experience developing commercial marketing strategies, managing advertising and promotion (A&P) investments, and driving measurable business results.
• Strong knowledge of distributor planning, customer engagement, and On-Premise, Off-Premise, and Chain channel strategies.
• Proven ability to influence cross-functional stakeholders and lead complex initiatives across Sales, Brand, Distributor, and Field teams.
• Experience leading large-scale activations, sponsorships, business reviews, and performance reporting.

When you join Pernod Ricard, you’ll experience a workplace that is rich in heritage, driven by our iconic brands and a long-standing commitment to sustainability, safety, and giving back to the people and communities where we work. We know that happiness at work starts with that feeling of belonging you get from an inclusive culture where being uniquely you is celebrated. Our values are lived, they drive our behaviors, and it’s what brings our culture to life.

Our work philosophy celebrates the magic of human connection with the flexibility needed to provide one's most meaningful contribution. We offer a flexible work policy, with most of our positions offering a 40% work-from-home hybrid option. As a global employer, we understand that not everyone’s working hours are the same, and we empower our employees to work the hours that make the most sense for their and their team’s schedules.

We offer employees great benefits and perks to toast to a life filled with support. Check out PRUSABenefits.com for details.

Pernod Ricard USA is an Equal Opportunity Employer. It employs qualified individuals based solely on ability, training, and experience, and does not and will not, discriminate for or against any employee or applicant for employment or promotion based upon actual or perceived race, color, religion, sex, age, disability, national origin, citizenship, marital status, sexual orientation, gender identity, genetic information, military service or any other classification protected by law. Offers will be subject to United States local terms.

Pernod Ricard USA is committed to the full inclusion of all qualified individuals. As part of this commitment, Pernod Ricard USA will ensure that persons with disabilities are provided reasonable accommodations for the hiring process. To request reasonable accommodation during the application process, contact us at [e-mail]