Senior Field Marketing & Activation Lead

Pernod Ricard

California

Híbrido

USD 140.000 - 174.000

Jornada completa

Hace 4 días

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Ventajas ofrecidas por este puesto de trabajo

Hybrid work policy (40% WFH at times)

Benefits package

Descripción de la vacante

Pernod Ricard USA is seeking a Senior Field Marketing Manager to shape localized growth strategies across assigned markets, focusing on footprint states. You will translate national priorities into local programs, collaborating with Sales, Brand Marketing, Trade Marketing, Distributor partners, and Field teams to drive visibility and business results.

You will lead planning, activation, partnerships, and performance reviews, with a flexible hybrid work policy including up to 40% work-from-home.

Formación

7+ years in Field Marketing, Trade Marketing, or related consumer packaged goods/beverage industries.
Experience developing commercial marketing strategies and managing advertising & promotion investments.
Strong knowledge of distributor planning and channel strategies.
Proven ability to influence cross-functional stakeholders and lead complex initiatives.
Experience leading large-scale activations, sponsorships, business reviews, and performance reporting.

Responsabilidades

Lead annual, quarterly, and cyclical field marketing planning for assigned markets.
Develop market-specific activation plans translating national priorities into local programs.
Oversee priority initiatives, monitoring performance and ensuring execution quality.
Lead distributor planning sessions and participate in QBRs and business reviews.
Analyze performance and compile learnings for future planning.