Field Marketing Lead: Growth & Client Impact

Aramark; Dublin (OH); On-site; USD 60,000 - 70,000; Full time

Job summary

Aramark is seeking a Marketing Specialist to support client accounts through product innovation, merchandising, and promotions. You will bridge Aramark Marketing with client locations, ensuring client and consumer needs align with Aramark standards.

You will lead data collection, plan campaigns, assist with RFPs and client reviews, and coordinate events, collateral, PR, and social media. Strong communication and MS Office skills are essential.

Qualifications

• Requires at least 3 years of product, marketing and/or merchandising experience.
• Requires people management experience for at least 2-3 direct reports.
• Requires a bachelor's degree or equivalent experience in business or marketing.
• Proven ability to increase sales and measure ROI on programs.
• Proactive and able to identify growth opportunities creatively and strategically.
• Excellent interpersonal, presentation and client interaction skills.
• Proficient with social media and MS Office.
• Valid driver's license and vehicle.

Responsibilities

• Conducts Marketing Research and Data collection: Focus groups, surveying, campus mapping, trend development/research, competitive pricing analysis
• Strategic Planning, Innovation and Creativity: Develop Marketing Plans; new strategies and tactics for promoting existing or new locations to enhance sales and customer satisfaction
• Sales Support: Develop and execute annual campaigns, including oral and written presentations, to various target groups. Support Business Development with RFP responses, sales presentations and CBRs
• Marketing: Coordinate special events, promotions, marketing collateral, media interaction, public relations, website updates, social media marketing
• Build Relationships with clients, organization department heads and subgroups/ community groups

Skills

Marketing experience

People management

Interpersonal skills

Public speaking

Social media proficiency

MS Office proficiency

Driver's license

Education

Bachelor's degree in business or marketing

Tools

MS Office

Job description

Aramark is seeking a Marketing Specialist to support client accounts through product innovation, merchandising, and promotions. You will bridge Aramark Marketing with client locations, ensuring client and consumer needs align with Aramark standards.

You will lead data collection, plan campaigns, assist with RFPs and client reviews, and coordinate events, collateral, PR, and social media. Strong communication and MS Office skills are essential.