Marketing Specialist

Aramark; Pflugerville, Northern (TX, KY); Hybrid; USD 52,000 - 78,000; Full time

Job summary

Aramark Student Nutrition in the United States is seeking a Marketing Specialist to support client accounts, drive product innovation, and manage promotions across campuses. You will conduct marketing research, develop campaigns, coordinate events, and provide sales support.

You will collaborate with the Marketing team to meet client needs while upholding Aramark standards. A bachelor’s degree in business or marketing is required, with at least 3 years of experience in product, marketing or

Qualifications

• Requires at least 3 years of product, marketing and/or merchandising experience.
• Excellent interpersonal and presentation skills.
• Ability to analyze ROI and growth opportunities from programs.
• Must have a valid driver’s license and reliable vehicle.
• Bachelor’s degree in business or marketing is required.

Responsibilities

• Conducts marketing research: focus groups, surveys, campus mapping and trend analysis.
• Develops marketing plans and creative strategies to promote locations and drive sales.
• Develops and executes annual campaigns; supports RFP responses and client reviews.
• Coordinates events, promotions, collateral, media, PR, and social media marketing.
• Builds relationships with clients, department heads, and community groups.

Skills

Marketing strategy

Merchandising

Data collection

Client liaison

Public speaking

Education

Bachelor's degree in business or marketing

Tools

MS Office

Social media platforms

Job description

Aramark Student Nutrition provides food and nutrition services to over 350 school districts in the U.S. It offers public and private education institutions a variety of dining options including breakfast and lunch programs, after-school snacks, catering, nutrition education and retail operations. We partner with schools to create culinary experiences that propel students to success. Our goal is to provide healthy, nutritional meals with a stellar dining experience for our communities. For more information on Aramark's Student Nutrition food service programs, please visit - Link here Aramark Student Nutrition - Aramark

The Marketing Specialist is responsible for supporting Aramark’s clients with product innovation, merchandising and promotions. This role serves as a liaison between Aramark’s Marketing team and client’s account locations, ensuring that client and consumers’ needs are met, while adhering to Aramark standards.

Job Responsibilities

Conducts Marketing Research and Data collection: Focus groups, surveying, campus mapping, trend development/research, competitive pricing analysis

Strategic Planning, Innovation and Creativity: Develop Marketing Plans; new strategies and tactics for promoting existing or new locations to enhance sales and customer satisfaction

Sales Support: Develop and execute annual campaigns, including oral and written presentations, to various target groups. Support Business Development with Request For Proposal (RFP) responses, sales presentations and Client Business Reviews (CBRs)

Marketing: Coordinate special events, promotions, marketing collateral, media interaction, public relations, website updates, social media marketing

Build Relationships with clients, organization department heads and subgroups/ community groups

At Aramark, developing new skills and doing what it takes to get the job done make a positive impact for our employees and for our customers. In order to meet our commitments, job duties may change or new ones may be assigned without formal notice.

Qualifications

Requires at least 3 years of product, marketing and / or merchandising experience

Requires people management experience for at least 2-3 direct reports

Requires a bachelor’s degree or equivalent experience in business or marketing

A proven ability to increase sales and measure the impact/return on investment on implementation of programs

A demonstrated ability to be proactive and assertive in identifying and capturing growth opportunities, as well as thinking creatively and strategically

Must have excellent interpersonal skills including presentation, public speaking and client interaction skills

Must be able to efficiently utilize social media and MS Office products to accomplish work tasks

Valid driver’s license and vehicle

About Aramark

Our Mission

Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet.

At Aramark, we believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status or other characteristics protected by applicable law.

About Aramark

The people of Aramark proudly serve millions of guests every day through food and facilities in 15 countries around the world. Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. We believe a career should develop your talents, fuel your passions, and empower your professional growth. So, no matter what you're pursuing -a new challenge, a sense of belonging, or just a great place to work -our focus is helping you reach your full potential. Learn more about working here at http://www.aramarkcareers.com or connect with us on Facebook , Instagram and Twitter .