Marketing Communications Specialist

Aramark Corporation; McKinney (TX); On-site; USD 60,000 - 80,000; Full time

Job summary

Aramark seeks a Marketing Specialist to support client accounts with product innovation, merchandising and promotions. You will bridge Aramark's Marketing team and client locations, ensuring client and consumer needs align with Aramark standards.

Responsibilities include research, strategic planning, annual campaigns, and event coordination to boost sales and satisfaction. Strong communication and leadership are essential for success.

Qualifications

• Requires at least 3 years of product, marketing and/or merchandising experience.
• Requires people management experience for at least 2-3 direct reports.
• Requires a bachelor's degree or equivalent experience in business or marketing.
• A proven ability to increase sales and measure the impact/ROI on implementation of programs.
• A demonstrated ability to be proactive and assertive in identifying and capturing growth opportunities, as well as thinking creatively and strategically.
• Must have excellent interpersonal skills including presentation, public speaking and client interaction skills.
• Must be able to efficiently utilize social media and MS Office products to accomplish work tasks.
• Valid driver's license and vehicle.

Responsibilities

• Conducts Marketing Research and Data collection: Focus groups, surveying, campus mapping, trend development/research, competitive pricing analysis
• Strategic Planning, Innovation and Creativity: Develop Marketing Plans; new strategies and tactics for promoting existing or new locations to enhance sales and customer satisfaction
• Sales Support: Develop and execute annual campaigns, including oral and written presentations, to various target groups. Support Business Development with Request For Proposal (RFP) responses, sales presentations and Client Business Reviews (CBRs)
• Marketing: Coordinate special events, promotions, marketing collateral, media interaction, public relations, website updates, social media marketing
• Build Relationships with clients, organization department heads and subgroups/ community groups

Skills

Marketing experience

People management

MS Office

Social media

Public speaking

Driver's license

Education

Bachelor's degree in business or marketing

Job description

Job Description

Aramark Student Nutrition provides food and nutrition services to over 350 school districts in the U.S. It offers public and private education institutions a variety of dining options including breakfast and lunch programs, after‑school snacks, catering, nutrition education and retail operations. We partner with schools to create culinary experiences that propel students to success. Our goal is to provide healthy, nutritional meals with a stellar dining experience for our communities. For more information on Aramark's Student Nutrition food service programs, please visit - Link here Aramark Student Nutrition - Aramark

The Marketing Specialist is responsible for supporting Aramark's clients with product innovation, merchandising and promotions. This role serves as a liaison between Aramark's Marketing team and client's account locations, ensuring that client and consumers' needs are met, while adhering to Aramark standards.

Job Responsibilities

• Conducts Marketing Research and Data collection: Focus groups, surveying, campus mapping, trend development/research, competitive pricing analysis

• Strategic Planning, Innovation and Creativity: Develop Marketing Plans; new strategies and tactics for promoting existing or new locations to enhance sales and customer satisfaction

• Sales Support: Develop and execute annual campaigns, including oral and written presentations, to various target groups. Support Business Development with Request For Proposal (RFP) responses, sales presentations and Client Business Reviews (CBRs)

• Marketing: Coordinate special events, promotions, marketing collateral, media interaction, public relations, website updates, social media marketing

• Build Relationships with clients, organization department heads and subgroups/ community groups

At Aramark, developing new skills and doing what it takes to get the job done make a positive impact for our employees and for our customers. In order to meet our commitments, job duties may change or new ones may be assigned without formal notice.

Qualifications

• Requires at least 3 years of product, marketing and / or merchandising experience

• Requires people management experience for at least 2-3 direct reports

• Requires a bachelor's degree or equivalent experience in business or marketing

• A proven ability to increase sales and measure the impact/return on investment on implementation of programs

• A demonstrated ability to be proactive and assertive in identifying and capturing growth opportunities, as well as thinking creatively and strategically

• Must have excellent interpersonal skills including presentation, public speaking and client interaction skills

• Must be able to efficiently utilize social media and MS Office products to accomplish work tasks

• Valid driver's license and vehicle

About Aramark

Our Mission

Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet.

At Aramark, we believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status or other characteristics protected by applicable law.

About Aramark

The people of Aramark proudly serve millions of guests every day through food and facilities in 15 countries around the world. Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. We believe a career should develop your talents, fuel your passions, and empower your professional growth. So, no matter what you're pursuing - a new challenge, a sense of belonging, or just a great place to work - our focus is helping you reach your full potential. Learn more about working here at http://www.aramarkcareers.com or connect with us on Facebook, Instagram and Twitter.