Field Growth & Customer Experience Marketing Specialist

Aramark; Wake Forest (NC); On-site; USD 60,000 - 90,000; Full time

Job summary

Aramark is seeking a Field Growth & Customer Experience Marketing Specialist to execute brands, products, activations, and program standards across assigned markets, driving profitable growth in the Refreshments segment. You will partner with regional marketing leadership and field operations to align client needs with Aramark standards.

The role includes local store marketing initiatives, regional programs, client activations, product marketing, and analysis, with travel up to 30% and

Qualifications

• Bachelor's degree preferred.
• Minimum 2 years of client marketing experience with demonstrated success.
• Experience in a matrixed organization and cross-functional teams.
• Excellent communication skills.

Responsibilities

• Assist field execution of Office Coffee Services, Vending, Amenity Snack & Go, and Micromarket programs to ensure proper merchandising and planograms at client sites.
• Implement national marketing initiatives while developing and executing local promotional calendars at client sites.
• Deploys new product innovation opportunities with field teams to execute at new and existing client sites.
• Assist in oversight and implementation for all internal national and local sales generating initiatives.
• Develop social content that promotes regional activities, experiences, innovations, new openings, and spotlights employees to support social media strategy.
• Participate in identifying, developing, and evaluating local marketing strategy.
• Present marketing initiatives and innovations during client meetings and reports of prior initiatives.
• Partner with District Manager to ensure sales and profitability of product lines or services, analyze business developments and monitor market trends.

Skills

Client marketing experience

Collaboration in matrix environment

Verbal & written communication

Microsoft Office proficiency

Education

Bachelor's Degree preferred

Tools

Adobe Creative Suite

Microsoft Office

Job description

Job Description

The Field Growth & Customer Experience Marketing Specialist reports up through the regional marketing leadership directly supporting the District Manager and is responsible for executing brands, products, activations, and program standards in assigned markets to drive profitable growth within Aramark's fastest growing segment - Refreshments. They will be responsible for management and implementation of Aramark Refreshments' marketing objectives and activities including local store marketing initiatives, regional marketing programs, client activations, product and equipment marketing, and product management and analysis. This will include both new business and base business clients. This role serves as a critical liaison between Aramark's marketing team and field operations ensuring that both the field team and client needs are met, while adhering to Aramark standards.

The Field Growth & Customer Experience Marketing Specialist reports up through the regional marketing leadership directly supporting the District Manager and is responsible for executing brands, products, activations, and program standards in assigned markets to drive profitable growth within Aramark's fastest growing segment - Refreshments. They will be responsible for management and implementation of Aramark Refreshments' marketing objectives and activities including local store marketing initiatives, regional marketing programs, client activations, product and equipment marketing, and product management and analysis. This will include both new business and base business clients. This role serves as a critical liaison between Aramark's marketing team and field operations ensuring that both the field team and client needs are met, while adhering to Aramark standards.

Job Responsibilities

• Assist with the field execution of programming in Office Coffee Services, Vending, Amenity Snack & Go, and Micromarket accounts to ensure program merchandising and proper planograms are implemented at all client sites.
• Implement national marketing initiatives while developing and executing local promotional calendars at client sites.
• Deploys new product innovation opportunities with field teams to execute at new and existing client sites.
• Assist in the oversight and implementation for all internal national and local sales generating initiatives.
• Develop social content that promotes regional activities, experiences, innovations, new openings as well as spotlights employees to support the social media team's overall marketing/communication strategy.
• Participate in identifying, developing, and evaluating local marketing strategy.
• Present marketing initiatives and innovations during client meetings as well as report outs of prior initiatives
• Partner with District Manager to ensure the sales and profitability of product lines or services, analyze business developments and monitor market trends.

Qualifications

• Bachelor's Degree preferred.
• A minimum of 2 years client marketing experience, with a demonstrated record of success and effective performance.
• Experience or demonstrated ability to work effectively in a team-based environment within a heavily matrixed organization.
• Excellent verbal, written and interpersonal communication skills.
• Ability to synthesize multiple inputs into a clear, concise, and useful recommendation.
• Strong organizational and project management skills
• Microsoft Office proficient (Word, Excel, PowerPoint).
• Adobe Creative Suite experience a plus.
• Ability to travel 30%

About Aramark

Our Mission: Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. At Aramark, we believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status or other characteristics protected by applicable law.

About Aramark

The people of Aramark proudly serve millions of guests every day through food and facilities in 15 countries around the world. Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. We believe a career should develop your talents, fuel your passions, and empower your professional growth. So, no matter what you're pursuing - a new challenge, a sense of belonging, or just a great place to work - our focus is helping you reach your full potential. Learn more about working here at http://www.aramarkcareers.com or connect with us on Facebook, Instagram and Twitter.