Founding Federal Product Marketing Leader

Peregrine; San Francisco (CA); On-site; USD 175,000 - 205,000; Full time

Job summary

Peregrine is seeking a founding product marketer for its federal market expansion. This role combines positioning, capture and pre-sales enablement, and early campaign testing. You will work directly with the VP of Product Marketing to build the federal marketing foundation in live pursuits.

You will own federal messaging, run buyer research, and feed insights into win strategies and proposals. This is a hands-on, field-facing role based onsite in DC with a fast-growing team.

Qualifications

• 7+ years in product marketing or related go-to-market roles, including 3+ years marketing to the US federal government.
• Experience across positioning, pursuit support, enablement, and campaign execution.
• Ability to treat an unmapped segment as a research problem with a deadline.
• Judgment on when a claim is proven versus promising, working with technical field teams.
• Adept at communicating with program offices and in plain language for public surfaces.

Responsibilities

• Own federal positioning and messaging across federal segments.
• Run discovery: win-loss, buyer research, and messaging hypotheses.
• Feed product marketing messaging into capture-led win strategy for pursuits (positioning, counters, and claims).
• Build pre-solicitation content to influence acquisitions at scale (capability briefings, white papers, industry day materials).
• Arm pre-sales with first-call narratives, demo storylines, and objection handling.

Skills

Product marketing

Federal gov marketing

Strategic thinking

Pursuit support

Campaign execution

Job description

Peregrine is seeking a founding product marketer for its federal market expansion. This role combines positioning, capture and pre-sales enablement, and early campaign testing. You will work directly with the VP of Product Marketing to build the federal marketing foundation in live pursuits.

You will own federal messaging, run buyer research, and feed insights into win strategies and proposals. This is a hands-on, field-facing role based onsite in DC with a fast-growing team.