Field Marketing Lead, Beverages & Events

Anheuser--busch-Inbe; Illinois; On-site; USD 67,000 - 80,000; Full time

Benefits offered by this job

Free Beer!

Job summary

Anheuser-Busch in Chicago/Milwaukee seeks a Field & Events Marketing Specialist to lead local BeatBox activations, build networks with influencers, and adapt national strategies to the home market.

You will hire and train a field team, align with sales for merchandising, manage events and festival coordination, and develop social content for local campaigns. This is a leadership-driven role requiring hands-on event execution and strong relationship skills.

Qualifications

• 2 years of field marketing experience in beverage, CPG, clothing, lifestyle, or health and beauty.
• 1 year leadership/management experience motivating brand ambassadors.
• Experience with Chicago or Milwaukee distributors preferred.
• State sampling license required to legally handle beverage at events.
• Strong marketing communication with emphasis on strategic partnerships.
• Alc beverage experience a plus.

Responsibilities

• Build local networks and influencers in-market while applying national strategies.
• Translate national programs into local activations via sampling, events and on-premise activations.
• Hire, train, and staff a field marketing team for activations and events.
• Coordinate with Sales/Trade Marketing to support activations and merchandising.
• Develop relationships with on-premise/off-premise managers and wholesalers.
• Identify event opportunities and BeatBox influencer partnerships.
• Create local social media content for campaigns and manage festival logistics.
• Plan weekly check-ins and manage festival timelines 8-10 weeks out.

Skills

Field marketing experience

Leadership experience

Marketing strategy

Event planning

Brand activation

Communication skills

Social/digital content development

Sales support collaboration

Budget management

Problem solving

Relationship building

Organizational skills

Regulatory knowledge (alc beverage)

Job description

Anheuser-Busch in Chicago/Milwaukee seeks a Field & Events Marketing Specialist to lead local BeatBox activations, build networks with influencers, and adapt national strategies to the home market.

You will hire and train a field team, align with sales for merchandising, manage events and festival coordination, and develop social content for local campaigns. This is a leadership-driven role requiring hands-on event execution and strong relationship skills.