Field & Events Marketing Lead

Anheuser-Busch; Illinois; On-site; USD 67,000 - 80,000; Full time

Benefits offered by this job

Health benefits

401(k) Retirement Savings

Parental Leave

Free Beer!

Career growth opportunities

Job summary

Anheuser-Busch is hiring a Field & Events Marketing Specialist (FMS) to build the local face of BeatBox in Chicago, IL & Milwaukee, WI. Reporting to the Director of Field Marketing, you will create local programs across on premise, off premise, events, and new opportunities to drive brand heart and local consumer engagement.

You will recruit and lead a field marketing team, translate national programs locally, and align with sales to activate events and partnerships.

Qualifications

• There is a requirement to maintain a state sampling license to legally handle and pour alcohol at events.
• Deep knowledge of the beverage industry and competitive landscape.
• Ability to develop and execute marketing strategies and campaigns.
• Proven experience planning and executing events and promotions.
• Excellent communication to engage consumers, retailers, and distributors.
• Willingness to travel up to 40% and lift up to 15 pounds.

Responsibilities

• Win over 21+ consumers to bring BeatBox to life in your market.
• Build a local network while infusing national strategies.
• Translate national programs into local activations through sampling and events.
• Hire, train, and staff a field marketing team of brand reps to execute activations.
• Align with Sales/Trade Marketing to support activations and merchandising.
• Develop relationships with on-premise/off-premise managers and distributors.
• Ride-alongs with distributors to assist sales support.
• Identify event opportunities and BeatBox influencer partnerships.
• Develop social media content for local area campaigns.

Skills

Marketing strategy

Event planning

Consumer engagement

Communication

Presentation skills

Sales support

Creativity

Budget management

Problem solving

Adaptability

Relationship building

Organization

Regulatory knowledge

Product sampling

Leadership experience

Tools

CRM tools

Job description

Anheuser-Busch is hiring a Field & Events Marketing Specialist (FMS) to build the local face of BeatBox in Chicago, IL & Milwaukee, WI. Reporting to the Director of Field Marketing, you will create local programs across on premise, off premise, events, and new opportunities to drive brand heart and local consumer engagement.

You will recruit and lead a field marketing team, translate national programs locally, and align with sales to activate events and partnerships.