Manager, Trade Marketing

Anheuser-Busch; Hawaii; On-site; USD 106,000 - 126,000; Full time

Benefits offered by this job

Health benefits

Parental leave

401(k) retirement savings

Job summary

Anheuser-Busch is seeking a Trade Marketing Manager to lead activation for national, regional, and local partnerships, working with distributors and retailers to maximize brand execution, consumer engagement, volume, and market share.

The role requires 5–7 years of sales/marketing experience, proficiency in PowerPoint and Excel, and deep On-Premise channel knowledge. Willingness to relocate is preferred. Competitive salary and benefits are offered.

Qualifications

• Bachelor's degree preferred with relevant work experience.
• Experience in sales and/or marketing in the beverage sector is a plus.
• Strong communication skills and ability to present to diverse stakeholders.
• Proficiency with PowerPoint, Excel, and internal tools required.
• Deep knowledge of the On-Premise Channel and regional markets.

Responsibilities

• Develop and execute trade marketing plans and channel playbooks.
• Lead activations, samplings, sponsorships, and events.
• Manage venue and event marketing programs.
• Drive flawless execution of national and regional brand programs.
• Partner with wholesalers, retailers, and agency partners.
• Manage territory budgets, sponsorship investments, and ROI.
• Support On-Premise and Off-Premise channel growth.
• Monitor competitive activity and identify marketplace opportunities.
• Coach field teams and trade activation resources.
• Collaborate cross-functionally with Sales, Marketing, Trade Marketing, Channel Teams, and Commercial teams.

Skills

Sales experience

Marketing experience

Communication skills

PowerPoint proficiency

Excel proficiency

On-Premise Channel knowledge

Relocation willingness

Education

Bachelor's Degree

Tools

PowerPoint

Excel

Internal system tools

Job description

Dreaming big is in our DNA. It's who we are as a company. It's our culture. It's our heritage. And more than ever, it's our future. A future where we're always looking forward. Always serving up new ways to meet life's moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together - when we combine your strengths with ours - is unstoppable. Are you ready to join a team that dreams as big as you do?

SALARY: $106,400-$126,350, bonus and long-term incentive eligible

COMPANY: We are home to the nation's most iconic beer and beyond beer brands, including Michelob ULTRA - America's #1 top-selling beer - as well as Busch Light, Budweiser, Bud Light, Stella Artois, Cutwater Spirits, and industry-leading craft brands. From our longstanding efforts to support American farmers, military, veterans, and first responders, to emergency drinking water donations and responsible drinking programs, we are guided by our commitment to the communities we call home and the 65,000 hardworking Americans who bring our beer to life. We are powered by a team that shares our passion to create a future with more cheers. Are you ready to join a team that dreams as big as you do?

ROLE SUMMARY

The Trade Marketing Manager as the leader of activation for national, regional, and local partnerships and programs, working with distributors and retailers to maximize brand execution, consumer engagement, volume, and share growth.

JOB RESPONSIBILITIES

• Develop and execute trade marketing plans and channel playbooks.
• Lead activations, samplings, sponsorships, and events.
• Manage venue and event marketing programs.
• Drive flawless execution of national and regional brand programs.
• Partner with wholesalers, retailers, and agency partners.
• Manage territory budgets, sponsorship investments, and ROI.
• Support both On-Premise and Off-Premise channel growth.
• Monitor competitive activity and identify marketplace opportunities.
• Coach field teams and trade activation resources.
• Collaborate cross-functionally with Sales, Marketing, Trade Marketing, Channel Teams, and Commercial teams.

JOB QUALIFICATIONS

• Bachelor's Degree highly preferred
• 5-7 years sales and/or marketing experience
• In-depth knowledge of regional marketing and sales organization
• Strong communication skills, both internal and external
• Proficiency in PowerPoint, Excel and internal system tools
• Must possess an in-depth knowledge of the On-Premise Channel
• Willingness to relocate for future opportunities, preferred Beer/alcohol industry knowledge preferred

WHY ANHEUSER-BUSCH

At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years as a leading American manufacturer, Anheuser-Busch has delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As the nation's top brewer, one of the fastest growing spirits companies, and an insurgent force in energy drinks, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only alcohol company that invests in the U.S. at this scale.

BENEFITS

• Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts Life Insurance and Disability Income Protection Generous Parental Leave and FMLA policies 401(k) Retirement Savings options with a company matching contribution Chance to work in a fast-paced environment among a company of owners Free Beer!

WHY ANHEUSER-BUSCH

Anheuser-Busch is here for the times that matter. The moments where we celebrate, defy challenges, dream of the brighter future we are building today- and all the moments in between. We are a company that brings people together for richer conversations, sweeter celebrations and stronger communities. As the leading global brewer, Anheuser-Busch InBev is committed to finding innovative ways to continually improve. It's this kind of thinking that creates a unique work environment by rewarding talent and encouraging forward thinking.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status or any other characteristic protected by applicable law.

REQUIRE ADDITIONAL ASSISTANCE?

Anheuser-Busch is committed to working with and providing reasonable accommodation to individuals with physical and mental disabilities. If you are a qualified individual with a disability, or a disabled veteran, you have the right to request a reasonable accommodation if you are unable or limited in your ability to use or access the Anheuser-Busch Careers website as a result of your disability. We will make a determination on your request for reasonable accommodation on a case-by-case basis. If you need an accommodation or assistance in using the Anheuser-Busch Careers website, please email [e-mail].