Field Marketing Manager — Remote B2B SaaS Events & Pipeline

Litify; United States; Remote; USD 115,000 - 125,000; Full time

Benefits offered by this job

Bonus

Benefits

Job summary

Litify is seeking a Field Marketing Manager to own field programs from strategy through execution, shaping events to reflect the Litify brand and drive pipeline. You’ll partner with Sales, Customer Success, and Marketing to extend Litify’s reach with executive-facing events and regional roadshows.

The role demands 3–5 years in field/event marketing (B2B SaaS preferred), strong organizational skills, and experience with Salesforce and event automation tools.

Qualifications

• 3–5 years of field or event marketing experience.
• Track record of owning programs end to end.
• Highly organized with strong project management.
• Business-first mindset focused on outcomes.
• Comfortable coordinating with Sales & senior stakeholders.
• Hands-on with Salesforce and event/marketing automation tools (Splash a plus).
• Able to work autonomously and collaboratively.
• Willingness to travel 25–30%.

Responsibilities

• Plan and run Litify-hosted field events (dinners, roundtables, happy hours, workshops, roadshows) from ideation to execution.
• Organize and lead trade shows and industry conferences with activations, sponsorships, booths, and on-site meetings.
• Ensure events are brand activations with cohesive design, content, giveaways, and attendee touchpoints.
• Own program calendar end to end: budget, venues, vendors, invites, promotion, on-site execution, and post-event follow-up.
• Collaborate with Sales to target markets and accounts, drive attendance, and generate pipeline.
• Support partner and customer events as part of broader GTM strategy and activations.
• Track attendance, pipeline influence, ROI, and iterate for future events.
• Work with marketing team on pre/post-event strategy, data, and design; ensure proper tracking.
• Travel to events as needed.

Skills

Field marketing experience

End-to-end program ownership

Project management

Business-minded

Sales collaboration

Salesforce proficiency

Marketing automation tools

Autonomous & collaborative

Tools

Salesforce

Splash

Marketing automation tools

Job description

Litify is seeking a Field Marketing Manager to own field programs from strategy through execution, shaping events to reflect the Litify brand and drive pipeline. You’ll partner with Sales, Customer Success, and Marketing to extend Litify’s reach with executive-facing events and regional roadshows.

The role demands 3–5 years in field/event marketing (B2B SaaS preferred), strong organizational skills, and experience with Salesforce and event automation tools.