Field Marketing & Events Manager (Pipeline Focus)

CGC; McLean (VA); Híbrido; USD 90.000 - 130.000; Jornada completa

Descripción de la vacante

Merlin Group in McLean, VA seeks a Field Marketing Manager to lead planning, coordination, and execution of field programs that drive pipeline and customer engagement. You will manage events, partner programs, and regional campaigns with a focus on measurable results.

The role requires collaboration with Sales, Digital Marketing, Product Marketing, and external partners. Success comes from translating regional priorities into structured plans, owning end-to-end execution, and delivering regular

Formación

• 5-7+ years of experience in B2B field marketing, including 2+ years in B2G field marketing.
• Experience with trade shows, conferences, live and virtual events, and digital programs.
• Strong project management, cross-functional collaboration, and vendor management.

Responsabilidades

• Translate priorities into field marketing plans, calendars, and briefs.
• Own end-to-end events: executive programs, customer experiences, and regional campaigns.
• Coordinate timelines, budgets, venues, vendors, and approvals, with clear ownership.
• Partner with Sales, Digital Marketing, Product Marketing, and ISV teams to align to pipeline.
• Track performance: registrations, attendance, pipeline influence, and KPI reporting.
• Develop playbooks, templates, and best practices for repeatable programs.
• Provide data-driven reporting and recommendations to leadership.

Conocimientos

B2B Field Marketing

B2G Field Marketing

Trade Shows

Event Marketing

Project Management

Sales Collaboration

Vendor Management

Budgeting

CRM (SFDC)

Marketing Automation

Campaign Tracking

Educación

Bachelor’s degree in Marketing, Business, Communications, or equivalent

Herramientas

Salesforce (SFDC)

Marketo

HubSpot

Descripción del empleo

Merlin Group in McLean, VA seeks a Field Marketing Manager to lead planning, coordination, and execution of field programs that drive pipeline and customer engagement. You will manage events, partner programs, and regional campaigns with a focus on measurable results.

The role requires collaboration with Sales, Digital Marketing, Product Marketing, and external partners. Success comes from translating regional priorities into structured plans, owning end-to-end execution, and delivering regular