Field Marketing Lead: Regional Programs & Pipeline

Constellation GovCloud; McLean (VA); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

On-site gym

Medical, dental, and vision insurance

401(k) with employer match

Unlimited PTO

Job summary

Merlin Group seeks a Field Marketing Manager in McLean, VA to own planning, execution, and measurement of field marketing programs and events that drive pipeline and customer engagement. This role coordinates across Sales, Digital Marketing, and ISV partners to align programs with revenue objectives.

You will manage budgets, vendors, and schedules, ensuring on-time delivery and scalable processes while maintaining observable KPIs and post-event follow-ups with Sales teams.

Qualifications

• 5-7+ years in B2B field marketing, incl. 2+ years in B2G field marketing/events.
• Experience with trade shows, conferences, live/virtual events and digital campaigns.
• Ability to manage multiple programs, meet deadlines, and coordinate with cross-functional teams.

Responsibilities

• Translate regional priorities into integrated field marketing plans and calendars.
• Own end-to-end execution of field events, executive programs, and partner activities.
• Collaborate with Sales, Digital Marketing, Product Marketing, and ISV partners to align with pipeline goals.
• Track performance metrics: registrations, attendance, pipeline influence, and cost efficiency.
• Develop program requirements, timelines, and ownership models; maintain stakeholder alignment.

Skills

Project management

Cross-functional collaboration

Budget management

CRM systems

Marketing automation

Campaign tracking/attribution

Education

Bachelor's degree in Marketing, Business, Communications

Tools

Salesforce

Marketo

HubSpot

Job description

Merlin Group seeks a Field Marketing Manager in McLean, VA to own planning, execution, and measurement of field marketing programs and events that drive pipeline and customer engagement. This role coordinates across Sales, Digital Marketing, and ISV partners to align programs with revenue objectives.

You will manage budgets, vendors, and schedules, ensuring on-time delivery and scalable processes while maintaining observable KPIs and post-event follow-ups with Sales teams.