Field Marketing & Events Leader

Redbarn Pet Products, LLC.,; Phoenix (AZ); On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Medical, Dental, and Vision Insurance

401(k) with Company Match

Flexible Spending Accounts (FSA) & HSA

MetLife Voluntary Benefits

Pet Insurance

Job summary

Redbarn Pet Products, LLC. is seeking a Field Program Specialist to lead field marketing programs including retail demos, consumer events, breeder outreach, and dog-show initiatives. You will supervise demo reps, coordinate across Sales, Marketing, and Ops, manage budgets, and drive brand awareness and sales.

The role requires 5+ years in field marketing or related areas, supervisory experience, strong project management, and travel up to 50%. Phoenix-area candidates preferred.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field, or equivalent experience.
• 5+ years of experience in field marketing, event management, program management, consumer marketing, retail marketing, or a related field.
• Prior supervisory or people-management experience required.
• Experience managing multiple projects in a fast-paced environment.
• Strong project management, organizational, and time-management skills.
• Excellent communication, presentation, interpersonal, and relationship-building skills.
• Experience managing field teams, vendors, agencies, or brand ambassadors preferred.
• Budget management and reporting experience.
• Experience with KPIs, program reporting, and performance analysis preferred.
• Proficiency with Microsoft Office and project management software.
• Experience with CRM or event management platforms preferred.
• Must reside in one of the approved markets—Seattle, Dallas, Austin, Houston, Denver, Chicago, Cincinnati, Atlanta, Charlotte, St. Louis, Orlando, New Jersey, or Phoenix—and be within reasonable proximity to a major commercial airport.
• Ability to travel approximately 25–50%

Responsibilities

• Manage the company’s retail demonstration program and ensure consistent, high-quality execution.
• Recruit, train, schedule, supervise, coach, and support demo representatives.
• Coordinate demo schedules with retail partners and Sales.
• Manage demo inventory, logistics, budgets, and reporting.
• Monitor KPIs, consumer engagement, product trial, sales impact, and ROI.
• Identify opportunities to improve training, field execution, and operational processes.
• Plan and execute expos, festivals, retail activations, community events, and brand experiences.
• Manage event staffing, vendors, shipping, setup, budgets, and post-event reporting.
• Supervise field staff during events and ensure consistent brand representation.
• Evaluate event performance and recommend future improvements.
• Develop event playbooks and standard operating procedures.
• Lead breeder program recruitment, onboarding, communication, and relationship management.
• Develop strategies to grow breeder participation and engagement.
• Build relationships with breeders, handlers, kennel clubs, and other pet-industry influencers.
• Coordinate company participation in dog shows and breeder events.
• Track program participation and business impact.
• Partner with Sales, Marketing, Customer Service, Operations, and Product teams.
• Manage program budgets and track expenses.
• Develop reports and dashboards and communicate results to leadership.
• Maintain program schedules, documentation, training materials, and SOPs.
• Identify opportunities to improve efficiency and customer experience.
• Travel as needed for demos, events, dog shows, breeder outreach, and industry functions.

Skills

Field Marketing

Event Management

People Management

Budget Management

CRM Tools

Education

Marketing Related Degree

Tools

CRM Platforms

PM Software

Job description

Redbarn Pet Products, LLC. is seeking a Field Program Specialist to lead field marketing programs including retail demos, consumer events, breeder outreach, and dog-show initiatives. You will supervise demo reps, coordinate across Sales, Marketing, and Ops, manage budgets, and drive brand awareness and sales.

The role requires 5+ years in field marketing or related areas, supervisory experience, strong project management, and travel up to 50%. Phoenix-area candidates preferred.