Field Marketing & Engagement Specialist

parkhurst; Williamsport (Lycoming County); On-site; USD 42,000 - 62,000; Full time

Benefits offered by this job

Health insurance

401(k)

Paid Time Off

Brand discounts

Job summary

Parkhurst Dining, a division of Eat’n Park Hospitality Group, seeks a Field Marketing and Engagement Coordinator to lead campus engagement events and social media initiatives. You’ll create engaging events, develop partnerships with campus organizations, and craft aligned marketing materials to boost brand presence.

Ideal candidates have a marketing background, strong communication, and the ability to manage multiple projects in a fast-paced environment, with a passion for building community and

Qualifications

• Bachelor’s degree in Communications, Marketing, Sales, or Business Management preferred.
• Minimum of one year marketing experience or internship experience.
• Strong communication skills, including written or verbal, with strong attention to detail.

Responsibilities

• Ideate, plan, and execute interactive engagement events like Pop Ups, holiday celebrations, theme meals, and vendor spotlights.
• Manage and monitor social media channels, consistently creating content that is compelling, informative, inclusive, and entertaining.
• Create physical and digital marketing collateral and communication pieces consistent with brand standards, and manage corporate graphic design requests.
• Develop relationships with campus organizations and departments for collaborative events, communication partnership, and focus groups.
• Partner with management team to draft and execute annual Business & Marketing Plan that addresses key operational, partnership, and revenue growth opportunities.

Skills

Social media management

Strong communication

Multi-project prioritization

Education

Bachelor’s degree in Communications, Marketing, Sales, or Business Management

Tools

Graphic design basics

Job description

Parkhurst Dining, a division of Eat’n Park Hospitality Group, seeks a Field Marketing and Engagement Coordinator to lead campus engagement events and social media initiatives. You’ll create engaging events, develop partnerships with campus organizations, and craft aligned marketing materials to boost brand presence.

Ideal candidates have a marketing background, strong communication, and the ability to manage multiple projects in a fast-paced environment, with a passion for building community and