Field Marketing & Engagement Specialist

Parkhurst Dining; Williamsport (Lycoming County); On-site; USD 42,000 - 62,000; Full time

Benefits offered by this job

Health and Wellness benefits

Training and internal promotion

Employee discount (20%)

Job summary

Parkhurst Dining, part of Eat’n Park Hospitality Group, is seeking a Field Marketing and Engagement Coordinator to drive campus engagement through events and digital marketing while upholding our core values.

You will ideate and execute engagement events, manage social channels, develop marketing collateral, and build partnerships with campus organizations as part of the annual Business & Marketing Plan.

Qualifications

• Bachelor’s degree in Communications, Marketing, Sales, or Business Management preferred.
• Minimum of one year marketing experience or internship.
• Strong communication skills with attention to detail.
• Skilled in creating, posting, sharing, and managing social media content to boost brand presence and engagement.
• Ability to manage and prioritize multiple projects in a fast-paced environment.

Responsibilities

• Ideate, plan, and execute interactive engagement events like Pop Ups, holiday celebrations, theme meals, and vendor spotlights
• Manage and monitor social media channels, consistently creating content that is compelling, informative, inclusive, and entertaining
• Create physical and digital marketing collateral and communication pieces consistent with brand standards, and manage corporate graphic design requests
• Develop relationships with campus organizations and departments for collaborative events, communication partnership, and focus groups
• Partner with management team to draft and execute annual Business & Marketing Plan that addresses key operational, partnership, and revenue growth opportunities

Skills

Marketing experience

Social media management

Communication skills

Content creation

Project management

Education

Bachelor’s degree in Communications, Marketing, Sales, or Business Management

Job description

Parkhurst Dining, part of Eat’n Park Hospitality Group, is seeking a Field Marketing and Engagement Coordinator to drive campus engagement through events and digital marketing while upholding our core values.

You will ideate and execute engagement events, manage social channels, develop marketing collateral, and build partnerships with campus organizations as part of the annual Business & Marketing Plan.