Campus Field Marketing & Engagement Intern

Parkhurst Dining; Fort Wayne (IN); On-site; USD 17,000 - 25,000; Full time

Job summary

Parkhurst Dining, a brand of Eat’n Park Hospitality Group, is seeking a Field Marketing and Engagement Intern to assist with brand activation and campus engagement initiatives. You will help execute social media campaigns, promotions, and live events on designated accounts to reach target goals.

You will collaborate with the Field Marketing team while supporting the account leader with creative requests, market trends, and data insights to drive engagement and favorable outcomes on campus and

Qualifications

• Current university student pursuing a degree in Marketing, Advertising, Communications, Business Management, Hospitality Management, or related field
• Excellent written and verbal communication skills, with a strong attention to detail and ability to learn and apply new information.
• Ability to manage and prioritize multiple projects in a fast-paced environment.
• Experience utilizing social media sites including Facebook, Twitter, and Instagram
• Fluent in Microsoft Office Suite and technologically savvy
• Confident with an outgoing, upbeat, friendly personality
• A demonstrated team player

Responsibilities

• Brand Activation: Partners with Field and Center Marketing partners to activate interactive marketing and promotional activities (pop-ups, demos, tastings, etc.) within a budget.
• Brand Activation: Works with on-site management team to develop effective unique marketing campaigns and communications that meet campus needs.
• Brand Activation: Coordinates execution and interaction of social media strategy to engage target audiences
• Brand Activation: May create physical and digital marketing materials aligned to brand specifications to promote engagement on campus and on social media platforms
• Brand Activation: Uses insights from industry trends and feedback data to influence decisions that drive targeted outcomes.
• Guest, Client, Community Engagement Support: Act as a student liaison to various departments and organizations on campus and assist with Dining Committee meetings or feedback events to obtain guest insights.
• Guest, Client, Community Engagement Support: Contributes to planning and execution of campus/community events to promote awareness of dining programs and strengthen brand perception.
• Guest, Client, Community Engagement Support: Elevates client/account risks to Manager and supports mitigation strategies.
• Guest, Client, Community Engagement Support: Supports site leader with team member engagement activities that mirror guest engagement to close gaps.

Skills

Written and verbal communication

Social media management

Project management

Team player

Detail-oriented

Microsoft Office

Education

Pursuing degree in Marketing/Advertising/Communications

Tools

Microsoft Office Suite

Facebook

Twitter

Instagram

Job description

Parkhurst Dining, a brand of Eat’n Park Hospitality Group, is seeking a Field Marketing and Engagement Intern to assist with brand activation and campus engagement initiatives. You will help execute social media campaigns, promotions, and live events on designated accounts to reach target goals.

You will collaborate with the Field Marketing team while supporting the account leader with creative requests, market trends, and data insights to drive engagement and favorable outcomes on campus and