Field Marketing & Demand Gen Leader

F5 Networks, Inc; Mexico (MO); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid working mode

Career growth and development

Recognitions and rewards

Employee Assistance Program

Competitive pay and benefits

Job summary

F5 Networks, Inc. is seeking a Marketing and Field Marketing Manager (FMM) to drive demand generation and field marketing initiatives across LATAM regions. You will collaborate with LATAM Sales leadership and a global marketing team to evolve brand and pipeline strategies.

The role requires deep experience in digital and field marketing in IT B2B, budget management, and strong analytical skills to measure program ROI. A hybrid work model and career growth opportunities are offered.

Qualifications

• Bachelor’s degree in Marketing or related field.
• 5+ years digital, field, and channel marketing responsibilities.
• Experience with CRM and marketing automation platforms (Salesforce/Marketo).
• Budget management and accountability.
• Fluent in English; Spanish is a plus and local language proficiency preferred.

Responsibilities

• Develop and implement demand generation programs to accelerate pipeline.
• Track KPIs and manage funnel flow with sales for lead follow-up.
• Design and manage local events with a cohesive pre/post-event strategy.
• Forecast, measure, and report impact of programs to improve field marketing ROI.
• Communicate marketing activities to sales and cross-functional teams.

Skills

Digital marketing

Field marketing

CRM and marketing automation

Budget management

English fluency

Spanish language

Education

Bachelor’s degree in Marketing

Tools

Salesforce

Marketo

Tableau

Allocadia

Adobe

Job description

F5 Networks, Inc. is seeking a Marketing and Field Marketing Manager (FMM) to drive demand generation and field marketing initiatives across LATAM regions. You will collaborate with LATAM Sales leadership and a global marketing team to evolve brand and pipeline strategies.

The role requires deep experience in digital and field marketing in IT B2B, budget management, and strong analytical skills to measure program ROI. A hybrid work model and career growth opportunities are offered.