LatAm Field Marketing Manager ABM & Demand Gen

Teradata; Atlanta (GA); On-site; USD 112,000 - 168,000; Full time

Benefits offered by this job

Flexible work model

Job summary

Teradata seeks a Manager, Field Marketing focused on Latin America (LATAM) with responsibility for supporting North American markets. The role drives ABM and demand gen, partnering with LATAM sales and regional leaders to accelerate the sales cycle and build pipeline across multiple markets.

The successful candidate will manage regional programs, adapt content for Spanish and Portuguese speakers, and coordinate events and digital campaigns while aligning with channel partners and the North

Qualifications

• Bachelor's degree
• 5-8 years of experience in B2B marketing, with a focus on field marketing, demand generation, or ABM
• Regional marketing experience across Latin America, with an understanding of the diversity of the region's markets
• Experience in B2B enterprise software, data, analytics, or AI
• Strong organizational skills with experience managing field and virtual events
• Understanding of both direct and indirect (channel/partner) sales environments
• Data-driven and analytical mindset, comfortable diagnosing full-funnel marketing performance and turning insights into action
• Proficient in Salesforce, including campaign and pipeline reporting, and using CRM data to measure and improve funnel conversion
• Proactive, self-motivated, innovative, and collaborative mindset
• Fluent English and Spanish (spoken and written) required. Additional Portuguese language skills preferred.

Responsibilities

• Drive demand generation activity across the region through a mix of digital programs, field events, partner marketing, and content syndication — with clear pipeline ownership and contribution targets
• Coordinate asset and campaign delivery into ABM and marketing automation platforms (e.g. Influ2, Eloqua) ensuring content is correctly structured for account-level and industry-vertical targeting
• Work closely with regional sales leadership and SDR teams to align marketing activity to pipeline goals, and create field enablement materials, outreach templates, and call campaign assets that improve lead-to-meeting conversion
• Enable localized campaign execution, content adaptation, and industry and partner messaging suited to Spanish- and Portuguese-speaking markets across the region
• Design and execute ABM programs targeting named and cluster accounts across the region — including buying committee mapping, account-level content activation, and multi-touch digital sequences in both Spanish and Portuguese
• Plan and manage regional field and virtual events end-to-end, including Cvent build, promotion, and post-event asset management
• Provide social media support for local leaders and subject matter experts
• Coordinate stakeholder input for the regional marketing calendar, weekly Sales/SDR updates, and regular regional marketing performance reviews
• Proactively manage the regional marketing calendar and budget
• Take a data-driven approach to analysing full-funnel performance, from lead generation through to pipeline and closed business, diagnosing where conversion drops and adjusting programs accordingly
• Support channel and partner marketing activity, including co-branded campaigns and MDF utilization in indirect sales markets
• Support field marketing and demand generation activity in the USA and Canada alongside the North America team, as a secondary focus to the LATAM region
• Travel domestically and internationally as needed

Skills

B2B marketing

Field marketing

Demand generation

ABM

Regional LATAM marketing

Enterprise software / data / AI

Sales alignment

Data-driven / analytics

Salesforce proficiency

English & Spanish

Education

Bachelor's degree

Tools

Influ2

Eloqua

Salesforce

Job description

Teradata seeks a Manager, Field Marketing focused on Latin America (LATAM) with responsibility for supporting North American markets. The role drives ABM and demand gen, partnering with LATAM sales and regional leaders to accelerate the sales cycle and build pipeline across multiple markets.

The successful candidate will manage regional programs, adapt content for Spanish and Portuguese speakers, and coordinate events and digital campaigns while aligning with channel partners and the North