Field Marketing Leader - Pipeline & Events

F5; Seattle (WA); On-site; USD 103,000 - 154,000; Full time

Job summary

F5 is seeking a Field Marketing Manager to drive regional programs that accelerate pipeline and revenue across NAMER. You will partner with Sales and cross-functional marketing teams to deliver high-impact events, executive experiences, and integrated campaigns.

The ideal candidate excels at execution in a sales-driven environment, partners effectively with field teams, and uses data and rigor to deliver consistently strong programs and measurable results.

Qualifications

• 4–7 years in field marketing or related B2B SaaS roles.
• Proven experience delivering field programs that generate pipeline.
• Strong partnership with Sales and account-focused initiatives.
• Hands-on with multi-channel field programs including events and digital tactics.

Responsibilities

• Execute regional field marketing plans aligned to quarterly revenue goals, sales priorities, and target account strategies.
• Plan and deliver integrated field programs including trade shows, roadshows, executive roundtables, user groups, webinars, and ABM initiatives.
• Manage end-to-end execution of programs: planning, logistics, promotion, on-site delivery, and follow-up.
• Partner with regional Sales to support territory planning, account engagement, and pipeline acceleration.
• Translate brand and product messaging into regionally relevant campaigns and events.
• Track program performance: registrations, attendance, and pipeline contribution.
• Apply insights to improve execution and inform future optimization.
• Manage budgets and external vendors with forecasting and reconciliation.
• Travel approx. 15–30% for on-site event execution.

Skills

Field marketing

Demand generation

Regional marketing

B2B SaaS

Marketing automation

CRM platforms

Data-driven mindset

Project management

Cross-functional collaboration

Tools

Marketo

Salesforce

Wrike

Tableau

Job description

F5 is seeking a Field Marketing Manager to drive regional programs that accelerate pipeline and revenue across NAMER. You will partner with Sales and cross-functional marketing teams to deliver high-impact events, executive experiences, and integrated campaigns.

The ideal candidate excels at execution in a sales-driven environment, partners effectively with field teams, and uses data and rigor to deliver consistently strong programs and measurable results.