Field Marketing Manager

F5; Seattle (WA); On-site; USD 103,000 - 154,000; Full time

Job summary

F5 is seeking a Field Marketing Manager to drive regional programs that accelerate pipeline and revenue across NAMER. You will partner with Sales and cross-functional marketing teams to deliver high-impact events, executive experiences, and integrated campaigns.

The ideal candidate excels at execution in a sales-driven environment, partners effectively with field teams, and uses data and rigor to deliver consistently strong programs and measurable results.

Qualifications

• 4–7 years in field marketing or related B2B SaaS roles.
• Proven experience delivering field programs that generate pipeline.
• Strong partnership with Sales and account-focused initiatives.
• Hands-on with multi-channel field programs including events and digital tactics.

Responsibilities

• Execute regional field marketing plans aligned to quarterly revenue goals, sales priorities, and target account strategies.
• Plan and deliver integrated field programs including trade shows, roadshows, executive roundtables, user groups, webinars, and ABM initiatives.
• Manage end-to-end execution of programs: planning, logistics, promotion, on-site delivery, and follow-up.
• Partner with regional Sales to support territory planning, account engagement, and pipeline acceleration.
• Translate brand and product messaging into regionally relevant campaigns and events.
• Track program performance: registrations, attendance, and pipeline contribution.
• Apply insights to improve execution and inform future optimization.
• Manage budgets and external vendors with forecasting and reconciliation.
• Travel approx. 15–30% for on-site event execution.

Skills

Field marketing

Demand generation

Regional marketing

B2B SaaS

Marketing automation

CRM platforms

Data-driven mindset

Project management

Cross-functional collaboration

Tools

Marketo

Salesforce

Wrike

Tableau

Job description

At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation.

Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive.

Overview

The Field Marketing Manager supports and executes regional field marketing programs to drive pipeline acceleration and revenue growth across assigned territories. This role partners closely with Sales and cross‑functional marketing teams to deliver high‑impact field program including events, executive experiences, and integrated campaigns

The ideal candidate is a strong execution‑focused field marketer who thrives in a sales environment, partners effectively with sales teams, and applies data and operational rigor to deliver consistent, high‑quality programs.

This role reports to Field Marketing leadership and supports NAMER sales teams.

Key Deliverables

• Execute regional field marketing plans aligned to quarterly revenue goals, sales priorities, and target account strategies, based on established direction.
• Plan and deliver integrated field programs including trade shows, roadshows, executive roundtables, user groups, webinars, and targeted account‑based initiatives.
• Manage end‑to‑end execution of assigned programs, including planning, logistics, promotion, on‑site execution, and post‑event follow‑up.
• Partner closely with regional Sales teams to support territory planning, account engagement, and pipeline acceleration.
• Translate core brand and product messaging into regionally relevant campaigns and event experiences, in collaboration with digital, content, and product marketing teams.
• Track and report on program performance, including registrations, attendance, and pipeline contribution.
• Apply performance insights to improve execution quality and inform future program optimization.
• Manage program budgets and external vendors for assigned initiatives, ensuring accurate forecasting, spend tracking, and reconciliation.
• Travel approximately 15–30% for on‑site event execution and customer engagement.

Key Skills & Experience

• 4–7 years of experience in field marketing, demand generation, or regional marketing within B2B SaaS, high‑tech, or enterprise software environments.
• Proven experience executing field marketing programs that support pipeline generation and sales engagement.
• Strong working partnership with sales teams, supporting active opportunities and account‑focused initiatives.
• Experience managing multi‑channel field programs including events and digital tactics
• Hands‑on experience with marketing automation and CRM platforms (e.g., Marketo, Salesforce, Wrike, Tableau).
• Data‑driven mindset with the ability to analyze results and apply insights to improve execution.
• Strong project management and organizational skills; able to manage multiple programs and timelines simultaneously.
• Clear and professional communicator capable of collaborating effectively across teams.

The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all-inclusive, and responsibilities and requirements are subject to change.

The annual base pay for this position is: $103,000.00 - $154,400.00

F5 maintains broad salary ranges for its roles in order to account for variations in knowledge, skills, experience, geographic locations, and market conditions, as well as to reflect F5’s differing products, industries, and lines of business. The pay range referenced is as of the time of the job posting and is subject to change.

You may also be offered incentive compensation, bonus, restricted stock units, and benefits. More details about F5’s benefits can be found at the following link: https://www.f5.com/company/careers/benefits. F5 reserves the right to change or terminate any benefit plan without notice.

Please note that F5 only contacts candidates through F5 email address (ending with @f5.com) or auto email notification from Workday (ending with f5.com or @myworkday.com).

Equal Employment Opportunity

It is the policy of F5 to provide equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race, religion, color, national origin, sex, sexual orientation, gender identity or expression, age, sensory, physical, or mental disability, marital status, veteran or military status, genetic information, or any other classification protected by applicable local, state, or federal laws. This policy applies to all aspects of employment, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination. F5 offers a variety of reasonable accommodations for candidates. Requesting an accommodation is completely voluntary. F5 will assess the need for accommodations in the application process separately from those that may be needed to perform the job. Request by contacting [e-mail].